Run a free full auditFarmers Mutual Insurance Co is an Insurance Agent in Plymouth, IN, located at 440 E Jefferson St. The company provides insurance to West Virginians and operates as a West Virginia Farm Mutual Insurance Company. It has been serving the area since 1905. The business holds a rating of 5.00 based on customer reviews.
Farmers Mutual Insurance Company was incorporated under the laws of West Virginia on July 25, 1905, as the Farmers Mutual Fire Association of West Virginia. It commenced operations on January 26, 1906. On January 1, 1991, the company adopted its current title. The company merged Grange Mutual Fire Insurance Company on January 1, 1992, and Farmers Union Association and Fire Insurance Company on July 1, 1994. The company maintains over sixty agencies under contract in the state of West Virginia.
The company offers a variety of insurance products to meet customer needs. Its Homeowner’s Program insures homes and personal property under HO-1, HO-2, and HO-3 forms. This program also covers other structures on the premises, such as garages or outbuildings. Farmers Mutual provides online policy payment for policyholders through a secure site. Policyholders can make one-time or recurring payments using their bank routing number and account. The company does not accept credit cards. It also offers paperless statement processing. Claims are handled by experienced staff specializing in claims to ensure prompt and fair recovery from loss.
The business maintains a positive rating from the customers who have reviewed it.
Farmers Mutual Insurance Co brings its long history of serving West Virginians to Plymouth, IN.
The business sits on East Jefferson Street, just a short distance from Gill Park and Founder's Park, which are both about 0.2 miles away.
BizScoreAI gives the company an Authority score of 75 out of 100. This rating reflects how well the website shows who is behind the business. That transparency serves as a trust signal for AI assistants and search engines when deciding whom to recommend.
BizScoreAI scanned the website farmersmutual.com on August 25, 2026. Farmers Mutual Insurance Co of Plymouth has a BizScore of 35 out of 100.
AI visibility scan by category: AI Discovery 0 of 25 points, Structured Data 0 of 25 points, Content Readiness 11 of 30 points, AI Trust Signals 6 of 20 points.
Website audit sub-scores (out of 100): On-Page 40, Technical 52, Performance 63, Content 55.
Strengths: 2 checks passed. AI Content Blocking, About/Team Page.
Areas to improve: 12 checks. llms.txt (failed), Structured Data (failed), Google Business Profile Link (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Q&A Content (failed), Meta Description (failed), Hyperlocal Targeting (warning), Local Multimedia (warning), AI-Parseable Headings (warning), XML Sitemap (warning), Author Signals (warning).
Read by AI engines 3 times in the last 30 days.
Counted from AI crawler and assistant visits to this page, identified by user agent.
See the full AI visibility report for this business