58 / 100

BizScore

How we score
43
AI Visibility
—
AI Ready
—
AI Agent ReadinessNot audited yet
81
SEO Performance
—
Freshness
100
Google Rating
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Contact Information

Location

About Family Optometry

Family Optometry is an optometrist in Peru, IN, located at 55 S Wabash St. The practice provides eye care services across Wabash, Marion, Huntington, and Peru, serving patients with comprehensive vision exams, contact lens fitting, and the management of ocular diseases such as glaucoma, macular degeneration, and diabetic retinopathy. The office also offers guidance on eyewear selection and assistance with insurance billing and benefits coverage.

The practice was founded by Dr. Robert Hutchinson in Marion in 1981, originally operating as Marion Family Optometrists. A second location opened in Wabash in 1994, and the Marion office adopted the Family Optometry name in 2015. Dr. Hutchinson operated both offices until Dr. Eric Dale joined the team in 2007. Following Dr. Hutchinson’s passing in 2014, the practice continued under his guiding principles that patients deserve to be treated like family. Growth in the late 2010s and early 2020s brought in Dr. Ashley Yearling, Dr. Jack Derby, Dr. J. Jeffrey Hughes, and Dr. Eric Harman, allowing the practice to expand its reach and open the Peru location in September 2015. Dr. Dale, a Wabash County native who graduated from Taylor University and Indiana University, specializes in primary care, pediatric optometry, and clinical management of eye disease. The staff includes experienced professionals such as Deb Stout, a 35-year veteran of the optical field who works in the in-house lab, and Kerri Sailors, who has worked in optometry since 1999.

The Peru office sits on S Wabash St, just a short walk from East Main Street and South Broadway. It is located about a tenth of a mile from Peru City Hall and the Peru Post Office. Nearby landmarks include the Replica Liberty Bell and the Replica Statue of Liberty, both situated within a tenth of a mile of the practice.

Family Optometry holds a 5.00 rating based on customer reviews. The practice is known for its long-standing presence in the region and its commitment to the personal, family-oriented care established by its founder.

In Peru, Family Optometry combines decades of local experience with a dedicated team of optometrists and staff to provide consistent, high-quality eye care for the community.

Score Summary

BizScoreAI scanned the website familyoptometryin.com on July 17, 2026. Family Optometry has a BizScore of 58 out of 100.

  • AI Visibility43 out of 100
  • SEO81 out of 100
  • Google rating5.0 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 8 of 25 points, Content Readiness 14 of 30 points, AI Trust Signals 14 of 20 points.

Website audit sub-scores (out of 100): On-Page 74, Technical 98, Performance 86, Content 66.

Strengths: 8 checks passed. AI Crawler Access, AI Content Blocking, Organization Schema, LocalBusiness Schema, AI-Parseable Headings, Meta Description, About/Team Page, XML Sitemap.

Areas to improve: 9 checks. llms.txt (failed), FAQPage Schema (failed), Google Business Profile Link (failed), Third-Party Review Links (failed), Q&A Content (failed), Speakable Schema (warning), Hyperlocal Targeting (warning), Local Multimedia (warning), Author Signals (warning).

AI engine reads

Read by AI engines 6 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Family Optometry

AI Visibility Score

How visible is this business to AI-powered search engines

43 /100
AI Discovery
40/100
Structured Data
32/100
Content Readiness
47/100
AI Trust Signals
70/100

Ways to improve this score

llms.txt Missing
FAQPage Schema Missing
Google Business Profile Link
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SEO Score

Technical SEO health and search engine optimization

81 /100
On-Page
74/100
Technical
98/100
Performance
86/100
Content
66/100

Ways to improve this score

Improve Content
Improve On-Page

Local SEO Coverage

Directory presence and NAP consistency

— /100
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