The Groom Room of New Castle

Pet Boarding New Castle, IN
63 / 100

BizScore

How we score
53
AI Visibility
—
AI Ready
—
AI Agent ReadinessNot audited yet
87
SEO Performance
—
Freshness
92
Google Rating
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Contact Information

Location

About The Groom Room of New Castle

The Groom Room is a pet boarding and dog grooming business in New Castle, IN. Providing professional and gentle all-breed dog grooming since 1990, the establishment serves the local community with a focus on the well-being of every pet. The business maintains a 4.60 rating and has been recognized with a Consumer Choice Award for Business Excellence.

The foundation of the business is built upon over 35 years of experience, rooted in Lori's background as a veterinary assistant and her extensive training in animal behavior and grooming techniques. The team, which includes several skilled groomers, assistants, and administrative managers, prioritizes a daycare-like environment over an assembly-line approach. This method allows for a relaxed atmosphere where dogs can enjoy a fully fenced and supervised yard. The staff is trained to identify potential health concerns and provides education to owners to ensure their pets remain healthy and comfortable.

Located on Morton St, the business is situated near New Castle Middle and High School and New Castle Chrysler High School. It is a short drive from Baker Park, Babe Ruth Park, and the Baker Pool and Splash Pad, and is approximately half a mile from the Trojan Woods Nature Preserve.

The business maintains well-documented information online and features a well-optimized website that is easily readable by search engines. This ensures that clients can easily access essential details regarding appointments and services.

With a long-standing history of dedicated care, The Groom Room continues to provide professional grooming and attentive pet care to the New Castle community.

Score Summary

BizScoreAI scanned the website thegroomroom.com on August 25, 2026. The Groom Room of New Castle has a BizScore of 63 out of 100.

  • AI Visibility53 out of 100
  • SEO87 out of 100
  • Google rating4.6 out of 5

AI visibility scan by category: AI Discovery 25 of 25 points, Structured Data 0 of 25 points, Content Readiness 16 of 30 points, AI Trust Signals 12 of 20 points.

Website audit sub-scores (out of 100): On-Page 71, Technical 96, Performance 94, Content 85.

Strengths: 6 checks passed. llms.txt, AI Crawler Access, AI Content Blocking, Q&A Content, About/Team Page, XML Sitemap.

Areas to improve: 7 checks. FAQPage Schema (failed), Content Too Thin (failed), Organization Schema (warning), Speakable Schema (warning), AI-Parseable Headings (warning), Meta Description (warning), Author Signals (warning).

AI engine reads

Read by AI engines 4 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact The Groom Room of New Castle

AI Visibility Score

How visible is this business to AI-powered search engines

53 /100
AI Discovery
100/100
Structured Data
0/100
Content Readiness
53/100
AI Trust Signals
60/100

Ways to improve this score

FAQPage Schema Missing
Content Too Thin
Organization Schema Missing
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

87 /100
On-Page
71/100
Technical
96/100
Performance
94/100
Content
85/100

Ways to improve this score

Improve On-Page

Local SEO Coverage

Directory presence and NAP consistency

— /100
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