Mutts & Co. of New Albany

Pet Store in New Albany, IN New Albany, IN
62 / 100

BizScore

How we score
57
AI Visibility
—
AI Ready
—
AI Agent ReadinessNot audited yet
65
SEO Performance
—
Freshness
94
Google Rating
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Contact Information

Location

About Mutts & Co. of New Albany

Mutts & Co. is a Pet Store in New Albany, IN, located at 5125 Hampsted Village Center Way. It holds a rating of 4.70 based on 0 reviews.

The store is associated with the award-winning MUTTS comic strip created by Patrick McDonnell in 1994. The strip follows the adventures of Earl the dog and Mooch the cat, characters based on McDonnell’s own pets. The business offers artwork, apparel, stationery, and gifts inspired by the comic, alongside books and collections including the Caldecott Honor-winning Me...Jane and The Gift of Nothing. These titles have been adapted for the stage at the Kennedy Center. The brand supports organizations that help animals and the environment.

MUTTS recently celebrated its 30th anniversary. McDonnell’s work is celebrated internationally for its artistic excellence and advocacy for animal welfare. The brand maintains a positive rating from the customers who have reviewed it.

Mutts & Co. brings the beloved characters of MUTTS to New Albany, IN.

BizScoreAI awarded Mutts & Co. a Discoverability score of 100 out of 100, which ensures AI crawlers can find every page of the website so the business can be recommended by AI assistants. The store also received a Technical score of 95 out of 100, confirming the site is secure and indexable for search engines to read without errors.

Score Summary

BizScoreAI scanned the website mutts.com on August 24, 2026. Mutts & Co. of New Albany has a BizScore of 62 out of 100.

  • AI Visibility57 out of 100
  • SEO65 out of 100
  • Google rating4.7 out of 5

AI visibility scan by category: AI Discovery 25 of 25 points, Structured Data 0 of 25 points, Content Readiness 17 of 30 points, AI Trust Signals 15 of 20 points.

Website audit sub-scores (out of 100): On-Page 60, Technical 95, Performance 65, Content 38.

Strengths: 6 checks passed. llms.txt, AI Crawler Access, AI Content Blocking, Q&A Content, About/Team Page, XML Sitemap.

Areas to improve: 6 checks. FAQPage Schema (failed), Organization Schema (warning), Speakable Schema (warning), AI-Parseable Headings (warning), Meta Description (warning), Author Signals (warning).

AI engine reads

Read by AI engines 4 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Mutts & Co. of New Albany

AI Visibility Score

How visible is this business to AI-powered search engines

57 /100
AI Discovery
100/100
Structured Data
0/100
Content Readiness
57/100
AI Trust Signals
75/100

Ways to improve this score

FAQPage Schema Missing
Organization Schema Missing
Speakable Schema Missing
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

65 /100
On-Page
60/100
Technical
95/100
Performance
65/100
Content
38/100

Ways to improve this score

Improve Content
Improve On-Page
Improve Performance

Local SEO Coverage

Directory presence and NAP consistency

— /100
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