28 / 100

BizScore

How we score
31
AI Visibility
—
AI Ready
—
AI Agent ReadinessNot audited yet
83
SEO Performance
—
Freshness
—
Google Rating
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Contact Information

Location

About Swartz Retson

Swartz Retson is an accountant in Merrillville, Indiana. This certified public accountant firm provides a wide range of professional services, including tax preparation, auditing, business valuations, and litigation support. The firm also specializes in forensic and fraud investigation, as well as trust, estate, and gift planning. They serve a broad service area throughout Northwest Indiana, including clients in Lake County communities such as Crown Point, Dyer, Hammond, and Munster, as well as Porter County locations including Chesterton, Portage, and Valparaiso.

Rooted in Northwest Indiana since 1919, the firm employs a staff of more than 30 professionals. Their approach focuses on working alongside clients to foster growth and success through timely, ethical business advisory services. The team includes principals with decades of experience in assurance, tax planning, compliance, and research. Swartz Retson provides specialized expertise across various sectors, including construction, manufacturing, healthcare, nonprofit, and retail industries.

The office is located on E 86th Ave in Merrillville, situated near the Methodist Hospitals - Southlake Campus. The location is a short drive from Broadway and the Casimir Pulaski Memorial Highway.

Swartz Retson is recognized for its long-standing history and its commitment to providing professional, ethical advisory services. With a large, multi-disciplinary staff, the firm is known for its ability to assemble dedicated teams to meet the specific needs of both individuals and businesses.

As a trusted accounting firm in Merrillville, Swartz Retson remains dedicated to helping the local community and its businesses thrive.

Score Summary

BizScoreAI scanned the website internethalloffame.org on August 24, 2026. Swartz Retson has a BizScore of 28 out of 100.

  • AI Visibility31 out of 100
  • SEO83 out of 100

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 8 of 25 points, Content Readiness 8 of 30 points, AI Trust Signals 13 of 20 points.

Website audit sub-scores (out of 100): On-Page 86, Technical 92, Performance 94, Content 60.

Strengths: 5 checks passed. AI Crawler Access, AI Content Blocking, Organization Schema, About/Team Page, XML Sitemap.

Areas to improve: 12 checks. llms.txt (failed), FAQPage Schema (failed), Google Business Profile Link (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Q&A Content (failed), Speakable Schema (warning), Hyperlocal Targeting (warning), Local Multimedia (warning), Weak Heading Structure (warning), Meta Description (warning), Author Signals (warning).

Contact Swartz Retson

AI Visibility Score

How visible is this business to AI-powered search engines

31 /100
AI Discovery
40/100
Structured Data
32/100
Content Readiness
27/100
AI Trust Signals
65/100

Ways to improve this score

llms.txt Missing
FAQPage Schema Missing
Google Business Profile Link
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

83 /100
On-Page
86/100
Technical
92/100
Performance
94/100
Content
60/100

Ways to improve this score

Improve Content

Local SEO Coverage

Directory presence and NAP consistency

— /100
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