57 / 100

BizScore

How we score
41
AI Visibility
—
AI Ready
—
AI Agent ReadinessNot audited yet
77
SEO Performance
—
Freshness
92
Google Rating
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Contact Information

Location

About H&R Block

H&R Block is a Tax Preparer in Merrillville, IN. The office assists individuals, families, and small‑business owners with a full range of tax services, including personal tax filing, small‑business tax preparation, ITIN applications, payroll processing, bookkeeping, and business‑formation assistance. It also offers specialty protections such as Second Look® Review, Peace of Mind® Tax Identity Shield®, and Tax Notice Services. Customers in Merrillville and the surrounding area can schedule in‑person appointments or use the online platform for remote help. The location holds a 4.60 rating from client reviews.

The Merrillville office combines face‑to‑face expertise with digital tools. Taxpayers can meet a certified tax professional at the office or receive guidance through H&R Block’s online support. The service suite includes the Spruce mobile‑banking app, which lets clients manage refunds, loans, and everyday finances, and the Creator Suite, which provides tax tips and resources for content creators. Protective programs such as Second Look® Review and Tax Identity Shield® are available to give additional peace of mind, and services are offered in both English and Español.

Located at 7950 Broadway, the office sits on the main thoroughfare of Broadway. It is a short walk, about 0.1 mile, from the Merrillville BMV Branch and roughly 0.2 mile from East 81st Avenue, the Merrillville Post Office, Town Hall, and Police Department, placing it conveniently near several key civic landmarks.

With a strong 4.6 rating and a comprehensive menu of individual and business tax solutions, H&R Block stands out as a reliable tax‑preparation resource for the Merrillville community.

Score Summary

BizScoreAI scanned the website hrblock.com on August 20, 2026. H&R Block has a BizScore of 57 out of 100.

  • AI Visibility41 out of 100
  • SEO77 out of 100
  • Google rating4.6 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 25 of 30 points, AI Trust Signals 8 of 20 points.

Website audit sub-scores (out of 100): On-Page 82, Technical 76, Performance 85, Content 66.

Strengths: 6 checks passed. AI Crawler Access, AI Content Blocking, Google Business Profile Link, Local Multimedia, AI-Parseable Headings, Meta Description.

Areas to improve: 11 checks. llms.txt (failed), FAQPage Schema (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Organization Schema (warning), Speakable Schema (warning), Hyperlocal Targeting (warning), Q&A Content (warning), About/Team Page (warning), XML Sitemap (warning), Author Signals (warning).

AI engine reads

Read by AI engines 4 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact H&R Block

AI Visibility Score

How visible is this business to AI-powered search engines

41 /100
AI Discovery
40/100
Structured Data
0/100
Content Readiness
83/100
AI Trust Signals
40/100

Ways to improve this score

llms.txt Missing
FAQPage Schema Missing
LocalBusiness Schema
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

77 /100
On-Page
82/100
Technical
76/100
Performance
85/100
Content
66/100

Ways to improve this score

Improve Content
Improve Technical

Local SEO Coverage

Directory presence and NAP consistency

— /100
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