Ruoff Mortgage - Madison is a mortgage broker in Madison, IN, located at 201 E Main St. The business provides personalized home loan services for purchase, refinance, renovation, new construction, and reverse mortgages. It utilizes custom apps and secure technology to keep borrowers updated from pre-approval through closing. The firm offers a digital closing experience that allows clients to review documents online and e-sign most forms, reducing time at the closing table to approximately 10 minutes. It holds a rating of 4.70 based on customer reviews. Ruoff Mortgage has been named to The Scotsman Guide’s list of Top Mortgage Lenders for eight consecutive years, ranking #32 in Retail Units, #51 in Retail Volume, and #51 on the Overall Lender list. The company also earned the top spot on Experience.com’s Top Performers list as the #1 Mortgage Company in the Jumbo Division for customer satisfaction. According to 2025 independent third-party customer satisfaction survey data, the company maintains a 98.5% customer satisfaction rating. Founded in 1984 by David Ruoff in Fort Wayne, Indiana, the company has grown from a single location to more than 550 employees across 71 branches in Indiana, Ohio, Michigan, Kentucky, and Florida. Mark Music serves as president and CEO, having joined the family-owned business in 2007 and taking over leadership upon David Ruoff’s retirement in 2012. The corporate headquarters remains in Fort Wayne while the online division reaches homebuyers nationwide. Ruoff Mortgage - Madison stands among the strongest mortgage brokers in the area, combining decades of local history with national recognition for volume and customer satisfaction. Its long-standing presence in Indiana and consistent high ratings make it a reliable choice for residents seeking guidance through the homebuying process. The business combines its deep local roots with national expertise to help Madison residents achieve homeownership with confidence.
The business sits on East Main Street, just 28 meters from the main road. It is also about 0.1 miles from East 3rd Street and Jefferson Street, with Lytle Park and the Soldiers and Sailors Monument nearby.
BizScoreAI awarded the business a perfect 100 out of 100 for its Schema and Structure score. This ensures that AI assistants and search engines clearly understand what the business is and what it offers. The company also earned a solid 75 out of 100 for its Performance score. This reflects how quickly the website loads, which keeps visitors on the page and helps with search engine ranking.
BizScoreAI scanned the website ruoffmortgage.com on June 2, 2026. Ruoff Mortgage - Madison has a BizScore of 45 out of 100.
AI visibility scan by category: AI Discovery 0 of 25 points, Structured Data 0 of 25 points, Content Readiness 19 of 30 points, AI Trust Signals 8 of 20 points.
Website audit sub-scores (out of 100): On-Page 68, Technical 56, Performance 75, Content 61.
Strengths: 3 checks passed. AI Content Blocking, AI-Parseable Headings, Meta Description.
Areas to improve: 6 checks. llms.txt (failed), Structured Data (failed), Q&A Content (warning), About/Team Page (warning), XML Sitemap (warning), Author Signals (warning).
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