62 / 100

BizScore

52
AI Visibility
AI Agent ReadinessNot audited yet
77
SEO Performance
96
Google Rating

Contact Information

Location

About Rice & Rice

Rice & Rice is an Estate Planning Attorney in Lafayette, IN. The firm provides elder law and estate planning services, including wills, trusts, powers of attorney, probate and Medicaid planning, to individuals and families throughout Indiana, Illinois and Michigan. With offices in Valparaiso, Lafayette and Granger, the practice has served the region since 1972 and holds a 4.80 rating from client reviews.

The firm’s leadership combines more than five decades of legal experience. Cliff Rice has practiced law for over 50 years and is licensed in Indiana, Illinois and Michigan, while Donna Rice brings more than 27 years of estate‑planning focus and is licensed in Indiana. Both attorneys are members of the American Bar Association, Indiana Bar Association, National Academy of Elder Law Attorneys, Elder Counsel and Wealth Counsel. Rice & Rice has earned the Martindale‑Hubbell AV Preeminent rating for professional excellence and an A+ rating from the Better Business Bureau. Their professional staff supports clients through the full estate‑planning, elder‑law, probate and trust‑administration processes, and the firm offers free dinner workshops and consultations to educate the community.

Located at 635 S Earl Ave #E, the office sits just off Sagamore Parkway South, about 0.2 mile away, and is a short walk from South Street (0.4 mile) and North Earl Avenue (0.5 mile). The United States Post Office is within 0.7 mile, and WellNow Urgent Care is approximately 0.3 mile from the premises, placing the practice conveniently near major thoroughfares and civic services.

With a long history of serving the Lafayette area and a consistently high client rating, Rice & Rice stands out as a trusted source for estate‑planning and elder‑law guidance in the community.

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AI Visibility Score

How visible is this business to AI-powered search engines

52 /100
AI Discovery
40/100
Structured Data
12/100
Content Readiness
80/100
AI Trust Signals
75/100

Ways to improve this score

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SEO Score

Technical SEO health and search engine optimization

80 /100
On-Page
88/100
Technical
93/100
Performance
87/100
Content
51/100

Ways to improve this score

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Local SEO Coverage

Directory presence and NAP consistency

/100
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