Rice & Rice of Lafayette

Estate Planning Attorney Lafayette, IN
62 / 100

BizScore

How we score
51
AI Visibility
—
AI Ready
—
AI Agent ReadinessNot audited yet
81
SEO Performance
—
Freshness
96
Google Rating
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Contact Information

Location

About Rice & Rice of Lafayette

Rice & Rice is an Estate Planning Attorney in Lafayette, IN. The firm provides elder law and estate planning services, including wills, trusts, powers of attorney, probate and Medicaid planning, to individuals and families throughout Indiana, Illinois and Michigan. With offices in Valparaiso, Lafayette and Granger, the practice has served the region since 1972 and holds a 4.80 rating from client reviews.

The firm’s leadership combines more than five decades of legal experience. Cliff Rice has practiced law for over 50 years and is licensed in Indiana, Illinois and Michigan, while Donna Rice brings more than 27 years of estate‑planning focus and is licensed in Indiana. Both attorneys are members of the American Bar Association, Indiana Bar Association, National Academy of Elder Law Attorneys, Elder Counsel and Wealth Counsel. Rice & Rice has earned the Martindale‑Hubbell AV Preeminent rating for professional excellence and an A+ rating from the Better Business Bureau. Their professional staff supports clients through the full estate‑planning, elder‑law, probate and trust‑administration processes, and the firm offers free dinner workshops and consultations to educate the community.

Located at 635 S Earl Ave #E, the office sits just off Sagamore Parkway South, about 0.2 mile away, and is a short walk from South Street (0.4 mile) and North Earl Avenue (0.5 mile). The United States Post Office is within 0.7 mile, and WellNow Urgent Care is approximately 0.3 mile from the premises, placing the practice conveniently near major thoroughfares and civic services.

With a long history of serving the Lafayette area and a consistently high client rating, Rice & Rice stands out as a trusted source for estate‑planning and elder‑law guidance in the community.

Score Summary

BizScoreAI scanned the website riceandrice.com on August 24, 2026. Rice & Rice of Lafayette has a BizScore of 62 out of 100.

  • AI Visibility51 out of 100
  • SEO81 out of 100
  • Google rating4.8 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 3 of 25 points, Content Readiness 24 of 30 points, AI Trust Signals 15 of 20 points.

Website audit sub-scores (out of 100): On-Page 88, Technical 94, Performance 90, Content 51.

Strengths: 9 checks passed. AI Crawler Access, AI Content Blocking, Rich Schema Types, Google Business Profile Link, Third-Party Review Links, Q&A Content, Meta Description, About/Team Page, XML Sitemap.

Areas to improve: 9 checks. llms.txt (failed), FAQPage Schema (failed), LocalBusiness Schema (failed), Organization Schema (warning), Speakable Schema (warning), Hyperlocal Targeting (warning), Local Multimedia (warning), Weak Heading Structure (warning), Author Signals (warning).

AI engine reads

Read by AI engines 3 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Rice & Rice of Lafayette

AI Visibility Score

How visible is this business to AI-powered search engines

51 /100
AI Discovery
40/100
Structured Data
12/100
Content Readiness
80/100
AI Trust Signals
75/100

Ways to improve this score

llms.txt Missing
FAQPage Schema Missing
LocalBusiness Schema
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SEO Score

Technical SEO health and search engine optimization

81 /100
On-Page
88/100
Technical
94/100
Performance
90/100
Content
51/100

Ways to improve this score

Improve Content

Local SEO Coverage

Directory presence and NAP consistency

— /100
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