NorthWest Financial Services of Indianapolis

Financial planner Indianapolis, IN
55 / 100

BizScore

How we score
33
AI Visibility
10
AI Ready
—
AI Agent ReadinessNot audited yet
72
SEO Performance
40
Freshness
100
Google Rating
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Contact Information

Location

About NorthWest Financial Services of Indianapolis

NorthWest Financial Services is a financial planner in Indianapolis, IN, located at 9333 N Meridian St #300. It holds a rating of 5.00 based on customer reviews. The firm has assisted clients in achieving their financial goals through comprehensive, objective advice for over 30 years.

Matt Yeiter serves as President and a Financial Planner, overseeing firm management and leading a team of colleagues. He works with clients to develop financial plans that include investment advice, retirement planning, insurance analysis, education funding, charitable giving strategies, and estate planning considerations. He also engages in tax planning and tax preparation. Matt is a member of the Investment Committee, which meets monthly to research and discuss investment strategies. He developed a “NextGen” program aimed at helping the children of clients make sound financial decisions. Prior to joining NorthWest Financial in 2011, he graduated from Cedarville University with a B.A. in Finance and Marketing.

Thomas Gross is the Chief Technology Officer and a Financial Planner. He manages the firm’s hardware and software to enable efficient access to information for employees and clients. In his planning role, he helps clients set actionable goals and objectives, covering investment advice, retirement planning, insurance analysis, education funding, charitable giving strategies, and estate planning. Thomas is also a member of the Investment Committee and helped develop the “NextGen” program. He graduated from Taylor University with a B.S. in Management/Systems before joining NorthWest Financial in 2011.

Aaron Pettersen is the Chief Investment Officer, spearheading the investment strategy for clients by researching investments, conducting trades, and developing portfolio recommendations. He is the Chairman of the Investment Committee.

The firm serves individuals and families from all over the United States and internationally. A typical plan touches on investment advice, tax planning, stock option planning, retirement planning, education funding, insurance analysis, estate planning, and charitable giving strategies. NorthWest Financial charges a semiannual fee based on the percentage of assets managed, which covers all services except tax preparation. The firm conducts an initial complimentary meeting to gather data and identify goals, followed by a follow-up meeting to present a comprehensive plan.

The firm is situated on North Meridian Street, a main road just 30 metres from its entrance, and is located about 0.2 miles from both East 96th Street and West 96th Street. It sits roughly half a mile from the College Crest neighborhood and 0.6 miles from North Meridian Street interstate.

BizScoreAI awarded NorthWest Financial Services a technical score of 97 out of 100. This excellent rating confirms that the website is technically sound, secure, and indexable. As a result, search engines can read the site without errors.

Services:

  • Client relationship management
  • Comprehensive financial advice
  • Fiduciary services
  • Objective investment strategies
  • Personalized investment consultation

Score Summary

BizScoreAI scanned the website northwestfinancial.net on June 5, 2026. NorthWest Financial Services of Indianapolis has a BizScore of 55 out of 100. The website audit behind the SEO score ran on October 24, 2026.

  • AI Visibility33 out of 100
  • SEO72 out of 100
  • Google rating5.0 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 8 of 25 points, Content Readiness 7 of 30 points, AI Trust Signals 8 of 20 points.

Website audit sub-scores (out of 100): On-Page 85, Technical 99, Performance 65, Content 38.

Strengths: 4 checks passed. AI Crawler Access, AI Content Blocking, Organization Schema, Meta Description.

Areas to improve: 8 checks. llms.txt (failed), FAQPage Schema (failed), Q&A Content (failed), Speakable Schema (warning), Weak Heading Structure (warning), About/Team Page (warning), XML Sitemap (warning), Author Signals (warning).

AI engine reads

Read by AI engines 4 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact NorthWest Financial Services of Indianapolis

AI Visibility Score

How visible is this business to AI-powered search engines

33 /100
AI Discovery
40/100
Structured Data
32/100
Content Readiness
23/100
AI Trust Signals
40/100

Ways to improve this score

llms.txt Missing
FAQPage Schema Missing
Q&A Content Missing
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SEO Score

Technical SEO health and search engine optimization

72 /100
On-Page
85/100
Technical
99/100
Performance
65/100
Content
38/100

Ways to improve this score

Improve Content
Improve Performance

Local SEO Coverage

Directory presence and NAP consistency

— /100
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