Run a free full auditCrossroads Eye Care is an optometrist in Indianapolis, IN, located at 6905 East 96th Street Suite 1100. The practice provides comprehensive eye care for patients of all ages, including pediatric exams, diabetic eye exams, contact lens fittings, dry eye testing, glaucoma management, and LASIK and cataract co-management. The office is closed on Saturdays and Sundays, with hours varying from 9 a.m. to 4 p.m. on Mondays, Tuesdays, and Fridays, and 11 a.m. to 7 p.m. on Wednesdays and Thursdays. It holds a 5.00 rating based on customer reviews.
The practice was founded by Dr. Holly Lewton, who earned her Doctor of Optometry degree from The Ohio State University College of Optometry in 1995. After relocating to Indiana, she spent four years providing on-site care to long-term care facilities before opening the office in November 2006 as "96th Street Eye Care," later remodeling and rebranding it to its current name. Dr. Lewton specializes in dry eye treatment and co-management for LASIK and cataracts. She is joined by Dr. Jon Canida, who graduated from the Indiana University School of Optometry in 1979 and has practiced in the Indianapolis area for over 40 years, and Dr. Cathy Macha. The team also includes Patient Coordinator Marsha, who has served the practice since 2010, and optical professional Lori, who has been with the practice since 2006.
In addition to medical eye care, the team offers a wide range of designer frames from brands such as Ray-Ban, Kate Spade, State Optical, Tommy Hilfiger, and Maui Jim. The optical staff assists patients in selecting frames and lenses tailored to their lifestyle needs, including anti-glare coatings that reduce glare by up to 99%, blue light protection, Transitions photochromic lenses, and polarized options. The office also provides contact lens services, including initial fittings and follow-up visits for soft, hard, daily wear, extended wear, and specialty contacts like toric and multifocal lenses. The doctors address medical concerns such as eye infections, injuries, and allergies, and provide customized solutions for digital eye strain and treatments to help control the progression of nearsightedness in children.
The practice is recognized for its positive rating from the customers who have reviewed it, reflecting the satisfaction of families who have received care from the team over the years.
By combining decades of combined experience from its doctors with personalized frame and lens services, Crossroads Eye Care remains a trusted local provider for vision health in Indianapolis.
Located on East 96th Street, the office sits about half a mile from Behner Brook and near the Indianapolis Metropolitan Airport.
SEOScanPRO awarded a perfect 100 out of 100 for the Schema & Structure score, ensuring AI assistants and search engines clearly understand the business offerings. A solid 74 out of 100 in the Technical score confirms the website is secure and indexable for search engines.
BizScoreAI scanned the website crossroadseyecare.net on June 10, 2026. Crossroads Eye Care has a BizScore of 36 out of 100. The website audit behind the SEO score ran on October 25, 2026.
AI visibility scan by category: AI Discovery 0 of 25 points, Structured Data 0 of 25 points, Content Readiness 9 of 30 points, AI Trust Signals 4 of 20 points.
Website audit sub-scores (out of 100): On-Page 63, Technical 62, Performance 67, Content 21.
Strengths: 2 checks passed. AI Content Blocking, AI-Parseable Headings.
Areas to improve: 7 checks. llms.txt (failed), Structured Data (failed), Q&A Content (failed), Meta Description (warning), About/Team Page (warning), XML Sitemap (warning), Author Signals (warning).
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