Matthews Mortuary

Funeral Home in Brownsburg, IN Brownsburg, IN
53 / 100

BizScore

How we score
32
AI Visibility
—
AI Ready
—
AI Agent ReadinessNot audited yet
78
SEO Performance
—
Freshness
82
Google Rating
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Contact Information

Location

About Matthews Mortuary

Matthews Mortuary is a funeral home in Brownsburg, IN, located at 690 E 56th St. It holds a rating of 4.10 based on 11 reviews.

Established in 1946, the business was founded by Roy Jones and Keith Matthews. After Jones passed away in 1969, Keith Matthews became the sole owner. His son, Steven Matthews, joined the staff in 1970. Steven Matthews graduated from the Indiana College of Mortuary Science and has served as the Hendricks County Coroner. He is a member of the Indiana Funeral Directors Association and the National Funeral Directors Association.

The mortuary is family-owned and operated. The staff consists of licensed funeral directors who handle unique family requests and traditions. Services include burial, cremation, and veteran tributes. The business also offers preneed planning, including information counseling, prearrangements for any type of service, and funeral funding plans. Irrevocable funeral trusts are available.

The location is approximately 4 blocks east of SR 267 at the intersection of Northfield Dr. and 56th St.

The business is situated on E 56th St in Brownsburg, IN, about 0.1 miles from East County Road 600 North and 0.2 miles from East Northfield Drive.

BizScoreAI gives Matthews Mortuary a Content Quality score of 100 out of 100, which means the website clearly answers customer questions and describes its pages in a way AI assistants can quote directly. The business also receives a Technical score of 92 out of 100.

Score Summary

BizScoreAI scanned the website matthewsmortuary.com on August 22, 2026. Matthews Mortuary has a BizScore of 53 out of 100.

  • AI Visibility32 out of 100
  • SEO78 out of 100
  • Google rating4.1 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 14 of 30 points, AI Trust Signals 13 of 20 points.

Website audit sub-scores (out of 100): On-Page 78, Technical 92, Performance 90, Content 50.

Strengths: 7 checks passed. AI Crawler Access, AI Content Blocking, Local Multimedia, Q&A Content, Meta Description, About/Team Page, XML Sitemap.

Areas to improve: 11 checks. llms.txt (failed), FAQPage Schema (failed), Google Business Profile Link (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Content Too Thin (failed), Organization Schema (warning), Speakable Schema (warning), Hyperlocal Targeting (warning), Weak Heading Structure (warning), Author Signals (warning).

AI engine reads

Read by AI engines 4 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Matthews Mortuary

AI Visibility Score

How visible is this business to AI-powered search engines

32 /100
AI Discovery
40/100
Structured Data
0/100
Content Readiness
47/100
AI Trust Signals
65/100

Ways to improve this score

llms.txt Missing
FAQPage Schema Missing
Google Business Profile Link
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

78 /100
On-Page
78/100
Technical
92/100
Performance
90/100
Content
50/100

Ways to improve this score

Improve Content
Improve On-Page

Local SEO Coverage

Directory presence and NAP consistency

— /100
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