Wellington Investment Advisors

Financial Planner Bloomington, IN
41 / 100

BizScore

How we score
33
AI Visibility
—
AI Ready
—
AI Agent ReadinessNot audited yet
44
SEO Performance
—
Freshness
96
Google Rating
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Contact Information

Location

About Wellington Investment Advisors

Wellington Investment Advisors is a Financial Planner in Bloomington, IN. The firm specializes in wealth management and retirement planning, providing personalized investment advice to help clients work toward financial goals such as retirement, education planning for children or grandchildren, and other life events. The business holds a 4.80 rating based on customer reviews. The firm is led by Founder and CEO Paul Bullock, who has over 35 years of experience helping clients navigate financial challenges. As a fiduciary, the advisors have a legal and ethical obligation to manage assets in the best interest of their clients. Services include managing employer-sponsored retirement plans and IRAs, rolling money from an IRA into qualified retirement accounts, and assisting with Required Minimum Distributions (RMDs). The team provides strategies for wealth preservation and growth, including assessing risk tolerance based on age and income, and utilizing individual stocks versus mutual funds to manage costs. They focus on creating sustainable, tax-efficient income streams and assisting with tax and estate planning. The firm also works with university faculty to maximize retirement plan contributions and create sound retirement income plans. Through a one-on-one consultation process, advisors evaluate a client's financial situation to implement strategies that align with their specific values and goals. Wellington Investment Advisors is registered with FINRA. The firm actively manages 401k and 403b retirement plans while clients are still employed. They refer clients to tax specialists to handle specific tax situations. The advisors help clients deal with market fluctuations and understand their retirement options. The firm aims to help clients build a foundation that protects and preserves their financial future. The business is known for its positive rating from the customers who have reviewed it. This standing reflects the trust clients place in the firm’s fiduciary relationship and personalized service. Wellington Investment Advisors brings over 35 years of experience in financial planning to Bloomington, IN. The firm’s commitment to fiduciary service and personalized guidance helps residents secure their financial futures.

Wellington Investment Advisors holds a Content Quality score of 100 out of 100 from BizScoreAI, which means the website clearly answers customer questions and describes its pages so AI assistants can quote the information directly. The firm also achieves a Technical score of 96 out of 100, ensuring the site is secure and structured correctly for search engines to index without errors.

Score Summary

BizScoreAI scanned the website wellingtoninvestmentadvisors.com on July 4, 2026. Wellington Investment Advisors has a BizScore of 41 out of 100. The website audit behind the SEO score ran on October 29, 2026.

  • AI Visibility33 out of 100
  • SEO44 out of 100
  • Google rating4.8 out of 5

AI visibility scan by category: AI Discovery 0 of 25 points, Structured Data 0 of 25 points, Content Readiness 26 of 30 points, AI Trust Signals 15 of 20 points.

Website audit sub-scores (out of 100): On-Page 31, Technical 41, Performance 77, Content 25.

Strengths: 6 checks passed. AI Content Blocking, Q&A Content, AI-Parseable Headings, Meta Description, About/Team Page, XML Sitemap.

Areas to improve: 11 checks. llms.txt (failed), AI Crawler Access (failed), FAQPage Schema (failed), Google Business Profile Link (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Organization Schema (warning), Speakable Schema (warning), Hyperlocal Targeting (warning), Local Multimedia (warning), Author Signals (warning).

AI engine reads

Read by AI engines 8 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Wellington Investment Advisors

AI Visibility Score

How visible is this business to AI-powered search engines

33 /100
AI Discovery
0/100
Structured Data
0/100
Content Readiness
87/100
AI Trust Signals
75/100

Ways to improve this score

llms.txt Missing
AI Crawler Access
FAQPage Schema Missing
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SEO Score

Technical SEO health and search engine optimization

44 /100
On-Page
31/100
Technical
41/100
Performance
77/100
Content
25/100

Ways to improve this score

Improve Content
Improve On-Page
Improve Technical

Local SEO Coverage

Directory presence and NAP consistency

— /100
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