51 / 100

BizScore

How we score
35
AI Visibility
—
AI Agent ReadinessNot audited yet
68
SEO Performance
94
Google Rating
—
Freshness
—
AI Ready

Contact Information

Location

About Oliver Winery

Oliver Winery is a winery in Bloomington, IN. The family‑owned operation produces a range of fruit‑forward wines, including the Oliver Spritz Collection, Oliver Ciderworks™, Moscato, Soft Wine Collection, Porch Swing Southern‑Inspired Anytime Sippers, Bakery Series, Pilot Project single‑serve experiments, Flight Series varietals, Creekbend Collection, Camelot Mead, and a Signature Cocktail Collection. With a 4.70 rating, Oliver Winery distributes its wines to consumers in more than 40 states and offers on‑site tasting experiences and reserved visits for guests seeking to explore its offerings.

Founded as a hobby in the 1960s by Indiana University law professor William Oliver, the winery grew into one of the largest in the United States. Bill Oliver, a licensed hot‑air balloon pilot, incorporated his aviation passion into the brand’s identity, and the business has been recognized by Travel + Leisure as one of the top 25 wineries to visit in the country. The company’s philosophy emphasizes “real, fruit‑forward taste” and a refreshingly honest approach to winemaking, with each wine crafted from high‑quality fruit. Oliver Winery also highlights its gardens, customer‑focused service, and the opportunity for visitors to meet the people behind the wines.

Celebrating five decades of bringing people together through wine, Oliver Winery remains a prominent destination in Bloomington, known for its approachable wines, extensive distribution, and a tasting room that has earned a national #3 ranking.

Score Summary

BizScoreAI scanned the website oliverwinery.com on August 21, 2026. Oliver Winery has a BizScore of 51 out of 100.

  • AI Visibility35 out of 100
  • SEO68 out of 100
  • Google rating4.7 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 12 of 30 points, AI Trust Signals 15 of 20 points.

Website audit sub-scores (out of 100): On-Page 62, Technical 75, Performance 74, Content 39.

Strengths: 7 checks passed. AI Crawler Access, AI Content Blocking, Google Business Profile Link, AI-Parseable Headings, Meta Description, About/Team Page, XML Sitemap.

Areas to improve: 10 checks. llms.txt (failed), FAQPage Schema (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Q&A Content (failed), Organization Schema (warning), Speakable Schema (warning), Hyperlocal Targeting (warning), Local Multimedia (warning), Author Signals (warning).

AI engine reads

Read by AI engines 1 time in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Oliver Winery

AI Visibility Score

How visible is this business to AI-powered search engines

35 /100
AI Discovery
40/100
Structured Data
0/100
Content Readiness
40/100
AI Trust Signals
75/100

Ways to improve this score

llms.txt Missing
FAQPage Schema Missing
LocalBusiness Schema
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SEO Score

Technical SEO health and search engine optimization

63 /100
On-Page
62/100
Technical
75/100
Performance
74/100
Content
39/100

Ways to improve this score

Improve Content
Improve On-Page
Improve Performance

Local SEO Coverage

Directory presence and NAP consistency

— /100
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