Gray Funeral Home of Wood River

Funeral Home Wood River, IL
56 / 100

BizScore

How we score
34
AI Visibility
—
AI Ready
—
AI Agent ReadinessNot audited yet
68
SEO Performance
—
Freshness
92
Google Rating
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Contact Information

Location

About Gray Funeral Home of Wood River

Gray Funeral Home is a funeral home in Wood River, IL, providing compassionate and personalized funeral and cremation services to families across the community. With a legacy rooted in decades of dedicated care, the business serves individuals and families from all walks of life, offering services such as grief support, pre-planning, memorialization, and flower arrangements. The team at Gray Funeral Home is committed to creating healing experiences through high integrity, excellence in service, and a deep understanding of each family’s unique needs. The business maintains a strong reputation, reflected in its 4.60 rating from five verified reviews.

The roots of Gray Funeral Home trace back to 1935 in Clinton, IL, when L. R. Gray founded the business with financial support from local leaders. Over time, the company evolved into a trusted provider known for its sincerity and community presence. The current team includes licensed professionals and dedicated staff, such as Homer Elwood, Zachary T. Elwood, and other licensed and non-licensed assistants, all committed to guiding families through difficult times with dignity and care. The home emphasizes personalized services, including plan-ahead options and memorial celebrations, ensuring each experience honors the life of the departed.

Located at 205 E Lorena Ave, Gray Funeral Home sits just a short walk from the Wood River Post Office, less than a quarter mile from the Wood River Public Library, and within easy reach of Wood River City Hall and Saint Bernard School. The address lies along Madison Avenue, a primary road in the city, placing the funeral home in close proximity to essential civic and community institutions.

Gray Funeral Home stands out for its well-optimized website, which search engines read clearly, and for the consistent, detailed information available across online platforms. This strong digital presence ensures families can easily access services, staff details, and location information when needed most.

As a cornerstone of Wood River’s community, Gray Funeral Home continues to provide dignified, heartfelt services that reflect the values of care, tradition, and local connection.

Score Summary

BizScoreAI scanned the website grayfuneralhome.com on August 20, 2026. Gray Funeral Home of Wood River has a BizScore of 56 out of 100.

  • AI Visibility34 out of 100
  • SEO68 out of 100
  • Google rating4.6 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 18 of 30 points, AI Trust Signals 15 of 20 points.

Website audit sub-scores (out of 100): On-Page 71, Technical 93, Performance 64, Content 43.

Strengths: 6 checks passed. AI Crawler Access, AI Content Blocking, Q&A Content, Meta Description, About/Team Page, XML Sitemap.

Areas to improve: 11 checks. llms.txt (failed), FAQPage Schema (failed), Google Business Profile Link (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Organization Schema (warning), Speakable Schema (warning), Hyperlocal Targeting (warning), Local Multimedia (warning), AI-Parseable Headings (warning), Author Signals (warning).

AI engine reads

Read by AI engines 2 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Gray Funeral Home of Wood River

AI Visibility Score

How visible is this business to AI-powered search engines

34 /100
AI Discovery
40/100
Structured Data
0/100
Content Readiness
60/100
AI Trust Signals
75/100

Ways to improve this score

llms.txt Missing
FAQPage Schema Missing
Google Business Profile Link
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

68 /100
On-Page
71/100
Technical
93/100
Performance
64/100
Content
43/100

Ways to improve this score

Improve Content
Improve Performance
Improve On-Page

Local SEO Coverage

Directory presence and NAP consistency

— /100
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