Optique North Shore Eye Care

Optometrist Winnetka, IL
48 / 100

BizScore

How we score
27
AI Visibility
29
AI Ready
—
AI Agent ReadinessNot audited yet
66
SEO Performance
60
Freshness
96
Google Rating
AI Visibility Scores bySEOScanPRORun a free full audit

Contact Information

Location

About Optique North Shore Eye Care

Optique North Shore Eye Care is an Optometrist in Winnetka, IL, located at 561 Lincoln Ave. The practice provides routine vision examinations, refractions, and contact lens fittings alongside external and internal ocular health services. These services include retinal photography, glaucoma screenings, and visual fields screenings. The office offers contact lens fittings and follow-ups for soft, disposable, rigid gas permeable, astigmatism, and multifocal lenses, as well as specialty contact lenses that are custom, cosmetic, operative, or for disease. An on-site lab supports premium lens quality, fitting, adjustments, and repairs. The practice carries exclusive eyewear brands including Tom Davies, Bevel, Lunor, Maui Jim, Pulse Optics, Robert Marc, Sabine, and Be Strak. It holds a rating of 4.80 based on customer reviews. Dr. Michael Harms has practiced optometry for over 25 years. He graduated from the University of Northern Iowa and completed training at the Illinois College of Optometry. After being hired in the late 1990s, he bought the practice in 1999. He maintains the tradition of excellence from his mentorship under a Master Optician. Brian Chappell joined in August 2018 with over 24 years of experience as an optician. He works in optical offices throughout the North Shore and cuts lenses in the in-house lab. The store features bespoke made-to-measure eyewear partnered with London-based designer Tom Davies. This concept focuses on custom made eyewear for the Chicagoland area. The office serves Winnetka and North Shore families. The practice is known for its positive rating from the customers who have reviewed it. Optique North Shore Eye Care combines specialized eye care with custom eyewear for residents of Winnetka.

The office is situated on Lincoln Ave, just a tenth of a mile from the New Trier Township Hall and Arborvitae Park.

BizScoreAI assigns Optique North Shore Eye Care a performance score of 91 out of 100. This rating reflects the speed at which the website loads. Fast loading times keep visitors on the page and help the business rank higher in search results.

Score Summary

BizScoreAI scanned the website optic2000.com on August 20, 2026. Optique North Shore Eye Care has a BizScore of 48 out of 100. The website audit behind the SEO score ran on October 28, 2026.

  • AI Visibility27 out of 100
  • SEO66 out of 100
  • Google rating4.8 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 18 of 30 points, AI Trust Signals 6 of 20 points.

Website audit sub-scores (out of 100): On-Page 51, Technical 82, Performance 76, Content 54.

Strengths: 4 checks passed. AI Crawler Access, AI Content Blocking, AI-Parseable Headings, Meta Description.

Areas to improve: 13 checks. llms.txt (failed), FAQPage Schema (failed), Google Business Profile Link (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Organization Schema (warning), Speakable Schema (warning), Hyperlocal Targeting (warning), Local Multimedia (warning), Q&A Content (warning), About/Team Page (warning), XML Sitemap (warning), Author Signals (warning).

AI engine reads

Read by AI engines 4 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Optique North Shore Eye Care

AI Visibility Score

How visible is this business to AI-powered search engines

27 /100
AI Discovery
40/100
Structured Data
0/100
Content Readiness
60/100
AI Trust Signals
30/100

Ways to improve this score

llms.txt Missing
FAQPage Schema Missing
Google Business Profile Link
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

66 /100
On-Page
51/100
Technical
82/100
Performance
76/100
Content
54/100

Ways to improve this score

Improve On-Page
Improve Content
Improve Performance

Local SEO Coverage

Directory presence and NAP consistency

— /100
Improve my scores

We improve your AI Visibility, SEO, and Local SEO scores as far as your current website allows.

Improve my scores

Boost This Listing

Get a gold badge, photo gallery, and more.

$199/yr
Featured
$499/yr
Featured Pro

Need Help?

Questions about this listing or your score?

Get Support

Claim This Business

Claim this listing to get your free AI SEO Score and start improving your visibility to AI search engines.

Already have an account? Sign in

How claiming works
  1. Create your free account above.
  2. Confirm your email. We send a 6-digit code to an address at your business website's domain, for example [email protected].
  3. Enter the code. The listing is yours. No business email? Add a DNS record instead, or we review the claim by hand.

Only someone who controls the business's email or domain can claim it, which keeps your listing secure.

Step-by-step guide to claiming your listing

Contact

Send a message to this business