Run a free full auditOptique North Shore Eye Care is an Optometrist in Winnetka, IL, located at 561 Lincoln Ave. The practice provides routine vision examinations, refractions, and contact lens fittings alongside external and internal ocular health services. These services include retinal photography, glaucoma screenings, and visual fields screenings. The office offers contact lens fittings and follow-ups for soft, disposable, rigid gas permeable, astigmatism, and multifocal lenses, as well as specialty contact lenses that are custom, cosmetic, operative, or for disease. An on-site lab supports premium lens quality, fitting, adjustments, and repairs. The practice carries exclusive eyewear brands including Tom Davies, Bevel, Lunor, Maui Jim, Pulse Optics, Robert Marc, Sabine, and Be Strak. It holds a rating of 4.80 based on customer reviews. Dr. Michael Harms has practiced optometry for over 25 years. He graduated from the University of Northern Iowa and completed training at the Illinois College of Optometry. After being hired in the late 1990s, he bought the practice in 1999. He maintains the tradition of excellence from his mentorship under a Master Optician. Brian Chappell joined in August 2018 with over 24 years of experience as an optician. He works in optical offices throughout the North Shore and cuts lenses in the in-house lab. The store features bespoke made-to-measure eyewear partnered with London-based designer Tom Davies. This concept focuses on custom made eyewear for the Chicagoland area. The office serves Winnetka and North Shore families. The practice is known for its positive rating from the customers who have reviewed it. Optique North Shore Eye Care combines specialized eye care with custom eyewear for residents of Winnetka.
The office is situated on Lincoln Ave, just a tenth of a mile from the New Trier Township Hall and Arborvitae Park.
BizScoreAI assigns Optique North Shore Eye Care a performance score of 91 out of 100. This rating reflects the speed at which the website loads. Fast loading times keep visitors on the page and help the business rank higher in search results.
BizScoreAI scanned the website optic2000.com on August 20, 2026. Optique North Shore Eye Care has a BizScore of 48 out of 100. The website audit behind the SEO score ran on October 28, 2026.
AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 18 of 30 points, AI Trust Signals 6 of 20 points.
Website audit sub-scores (out of 100): On-Page 51, Technical 82, Performance 76, Content 54.
Strengths: 4 checks passed. AI Crawler Access, AI Content Blocking, AI-Parseable Headings, Meta Description.
Areas to improve: 13 checks. llms.txt (failed), FAQPage Schema (failed), Google Business Profile Link (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Organization Schema (warning), Speakable Schema (warning), Hyperlocal Targeting (warning), Local Multimedia (warning), Q&A Content (warning), About/Team Page (warning), XML Sitemap (warning), Author Signals (warning).
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