49 / 100

BizScore

How we score
31
AI Visibility
53
AI Ready
—
AI Agent ReadinessNot audited yet
70
SEO Performance
40
Freshness
70
Google Rating
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Contact Information

Location

About Richeson Funeral Home

Richeson Funeral Home is a funeral home in Troy, IL, located at 205 Edwardsville Rd. It holds a rating of 3.50 based on 6 reviews.

Richeson & Aebischer-Richeson Funeral Homes offers compassionate funeral services, grief support, and pre-planning options to the Troy, Illinois, and surrounding area. The business provides traditional services for burial or cremation, as well as specialized assistance for veterans to help them receive benefits and honor their service. Families can choose from several service options, including a full service funeral, a memorial service, or a more private arrangement. The funeral directors help create personalized services using tribute videos, keepsakes, and live streaming for family and friends who cannot attend in person. The facility also offers a year of weekly grief messages designed to provide strength and comfort during the grieving process.

The location features two chapels, a coffee lounge, arrangement offices, and completely new restroom facilities. The interior and exterior of the entire funeral home is handicap accessible. Laughlin Ambulance Service is located on the premises of the funeral home, with their main operations based out of the upstairs. The Aebischer Funeral Home in St. Jacob serves as an extension of the Laughlin-Richeson Funeral Home. The business provides guidance through the aspects of the funeral service with compassion, dignity, and respect.

The history of the location dates back to 1967, when James D. Laughlin worked in partnership with Robert L. Ciuferi at Edwards Funeral Home, providing ambulance and funeral service to the Troy community. In 1968, Jim purchased the funeral home and ambulance service in its entirety from Mr. Ciuferi, operating under the name Edwards Funeral Home until 1973, when the name was changed to Laughlin Funeral Home. Jim and his wife, Rosemary, raised three daughters while living in the upstairs of the funeral home for the next 20 years. Rosemary passed away in December 1989. Jim subsequently married Deborah Kowalski Nemsky in December 1990. Various remodeling upgrades took place over the years, culminating with an entire renovation in the fall of 2001. Negotiations to purchase Laughlin Funeral Home from Jim Laughlin began in the Spring of 2007, culminating on January 11, 2008, when Guideon Richeson became the owner. Guideon Richeson is the youngest of five children, grew up in De Soto, Missouri, and has a degree from Mortuary School in Louisville, Kentucky. He was commissioned a Kentucky Colonel in 1989 by Wallace G. Wilkinson, Governor of Kentucky. His 23-year association with Service Corporation International began at Kriegshauser Mortuary in St. Louis.

Richeson Funeral Home serves the Troy community with funeral, cremation, and ambulance services.

BizScoreAI awarded Richeson Funeral Home a Content Quality score of 100 out of 100, meaning the website clearly answers customer questions and provides content that AI assistants can quote directly. The business received a Technical score of 87 out of 100. In local visibility, the funeral home ranks number 2 of 5 Funeral Home businesses that BizScoreAI has scored in Troy.

Score Summary

BizScoreAI scanned the website richesonfh.com on August 19, 2026. Richeson Funeral Home has a BizScore of 49 out of 100. The website audit behind the SEO score ran on October 24, 2026.

  • AI Visibility31 out of 100
  • SEO70 out of 100
  • Google rating3.5 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 16 of 30 points, AI Trust Signals 13 of 20 points.

Website audit sub-scores (out of 100): On-Page 87, Technical 86, Performance 74, Content 31.

Strengths: 6 checks passed. AI Crawler Access, AI Content Blocking, Q&A Content, Meta Description, About/Team Page, XML Sitemap.

Areas to improve: 11 checks. llms.txt (failed), FAQPage Schema (failed), Google Business Profile Link (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Organization Schema (warning), Speakable Schema (warning), Hyperlocal Targeting (warning), Local Multimedia (warning), Weak Heading Structure (warning), Author Signals (warning).

AI engine reads

Read by AI engines 3 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Richeson Funeral Home

AI Visibility Score

How visible is this business to AI-powered search engines

31 /100
AI Discovery
40/100
Structured Data
0/100
Content Readiness
53/100
AI Trust Signals
65/100

Ways to improve this score

llms.txt Missing
FAQPage Schema Missing
Google Business Profile Link
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SEO Score

Technical SEO health and search engine optimization

70 /100
On-Page
87/100
Technical
86/100
Performance
74/100
Content
31/100

Ways to improve this score

Improve Content
Improve Performance

Local SEO Coverage

Directory presence and NAP consistency

— /100
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