Edward Jones – Financial Advisor: Jim McPherson, CFP®

Mortgage Broker in Sterling, IL Sterling, IL
57 / 100

BizScore

How we score
40
AI Visibility
—
AI Ready
—
AI Agent ReadinessNot audited yet
74
SEO Performance
—
Freshness
80
Google Rating
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Contact Information

Location

About Edward Jones – Financial Advisor: Jim McPherson, CFP®

Edward Jones ,  Financial Advisor: Jim McPherson, CFP® is a Mortgage Broker in Sterling, IL. The office assists individuals and families in Sterling and the surrounding area with mortgage financing, offering guidance through the loan process. The firm holds a 4.00 rating based on its client feedback.

The practice provides resources to help clients choose a financial advisor, review fees and pricing, explore available products and services, and protect themselves from fraud. Materials on the website emphasize the security and confidence that come from working with a qualified advisor.

With a solid rating and a focus on mortgage brokerage, Edward Jones ,  Financial Advisor: Jim McPherson, CFP® delivers trusted financial assistance to residents of Sterling.

Score Summary

BizScoreAI scanned the website edwardjones.com on August 19, 2026. Edward Jones - Financial Advisor: Jim McPherson, CFP® has a BizScore of 57 out of 100.

  • AI Visibility40 out of 100
  • SEO74 out of 100
  • Google rating4.0 out of 5

AI visibility scan by category: AI Discovery 25 of 25 points, Structured Data 8 of 25 points, Content Readiness 13 of 30 points, AI Trust Signals 4 of 20 points.

Website audit sub-scores (out of 100): On-Page 63, Technical 87, Performance 80, Content 66.

Strengths: 6 checks passed. llms.txt, AI Crawler Access, AI Content Blocking, Organization Schema, Q&A Content, Meta Description.

Areas to improve: 12 checks. FAQPage Schema (failed), Google Business Profile Link (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Content Too Thin (failed), Speakable Schema (warning), Hyperlocal Targeting (warning), Local Multimedia (warning), Weak Heading Structure (warning), About/Team Page (warning), XML Sitemap (warning), Author Signals (warning).

AI engine reads

Read by AI engines 1 time in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Edward Jones – Financial Advisor: Jim McPherson, CFP®

AI Visibility Score

How visible is this business to AI-powered search engines

40 /100
AI Discovery
100/100
Structured Data
32/100
Content Readiness
43/100
AI Trust Signals
20/100

Ways to improve this score

FAQPage Schema Missing
Google Business Profile Link
LocalBusiness Schema
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

74 /100
On-Page
63/100
Technical
87/100
Performance
80/100
Content
66/100

Ways to improve this score

Improve On-Page
Improve Content

Local SEO Coverage

Directory presence and NAP consistency

— /100
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