Mulford Medical LLC

Medical clinic Rockford, IL
57 / 100

BizScore

How we score
37
AI Visibility
58
AI Ready
—
AI Agent ReadinessNot audited yet
78
SEO Performance
80
Freshness
100
Google Rating
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Contact Information

Location

About Mulford Medical LLC

Mulford Medical LLC is a medical clinic in Rockford, IL. The practice delivers direct primary care through a membership model that includes office visits, phone consultations, email communication, wellness exams, urgent‑care appointments, and additional testing such as labs, EKGs and X‑rays, all covered by the monthly fee. Dr. Theodore Schock, D.O., has provided compassionate primary‑care services to the Rockford area since 1998, opening Mulford Medical in 2008 and transitioning to the direct primary‑care model in 2019. The clinic serves patients who are under‑insured, self‑insured, part of health‑share ministries, or anyone seeking a continuous doctor‑patient relationship, and it has earned a 5.00 rating from 11 reviewers.

The clinic’s limited‑size practice is designed to prioritize personal attention over patient volume, eliminating extra charges or copays and offering full price transparency for imaging, labs, medications and visits. Dr. Schock, a graduate of Chicago College of Osteopathic Medicine, combines osteopathic manipulations with standard family‑medicine care. After seven years in a hospital‑owned clinic, he chose independent practice to spend more time with each patient. Support Manager Heidi Schock, a former physical‑therapy assistant, helps administer all office areas and shares a long‑standing partnership with Dr. Schock in running the clinic. Membership services explicitly include yearly wellness exams and same‑day urgent‑care appointments, reinforcing the practice’s focus on accessibility and preventive health.

Mulford Medical is located at 657 S Mulford Rd, just 0.2 miles from Alden Debes Rehab & HCC and Julie Logan LCSW, 0.4 miles from East State Street and the Rasmussen College, Rockford Campus, and about 0.6 miles from Newburg Road and the FedEx Business post office, placing it within easy reach of local residents and students.

Customers consistently note a solid reputation among those the clinic has served, reflecting the trust built through transparent pricing, comprehensive membership benefits, and a long‑standing commitment to personalized care.

That reputation, combined with a dedicated direct‑primary‑care approach, makes Mulford Medical a trusted medical clinic for the Rockford community.

Services:

  • Direct Primary Care
  • Lab and Imaging Tests at Cost
  • Membership-Based Office Visits
  • Personalized Medical Consultations
  • Price Transparent Healthcare Services

Business Facts

  • CategoryMedical clinic
  • NPI number1639327828 (Family Medicine)

Score Summary

BizScoreAI scanned the website mulfordplastics.com on June 4, 2026. Mulford Medical LLC has a BizScore of 57 out of 100. The website audit behind the SEO score ran on October 24, 2026.

  • AI Visibility37 out of 100
  • SEO78 out of 100
  • Google rating5.0 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 13 of 30 points, AI Trust Signals 14 of 20 points.

Website audit sub-scores (out of 100): On-Page 75, Technical 91, Performance 74, Content 73.

Strengths: 5 checks passed. AI Crawler Access, AI Content Blocking, Meta Description, About/Team Page, XML Sitemap.

Areas to improve: 5 checks. llms.txt (failed), Structured Data (failed), Q&A Content (warning), AI-Parseable Headings (warning), Author Signals (warning).

AI engine reads

Read by AI engines 1 time in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Mulford Medical LLC

AI Visibility Score

How visible is this business to AI-powered search engines

37 /100
AI Discovery
40/100
Structured Data
0/100
Content Readiness
43/100
AI Trust Signals
70/100

Ways to improve this score

llms.txt
Structured Data
Q&A Content
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

78 /100
On-Page
75/100
Technical
91/100
Performance
74/100
Content
73/100

Ways to improve this score

Improve Content
Improve Performance
Improve On-Page

Local SEO Coverage

Directory presence and NAP consistency

— /100
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