63 / 100

BizScore

45
AI Visibility
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82
SEO Performance
100
Google Rating

Contact Information

Location

About Mulford Medical LLC

Mulford Medical LLC is a medical clinic in Rockford, IL. The practice delivers direct primary care through a membership model that includes office visits, phone consultations, email communication, wellness exams, urgent‑care appointments, and additional testing such as labs, EKGs and X‑rays, all covered by the monthly fee. Dr. Theodore Schock, D.O., has provided compassionate primary‑care services to the Rockford area since 1998, opening Mulford Medical in 2008 and transitioning to the direct primary‑care model in 2019. The clinic serves patients who are under‑insured, self‑insured, part of health‑share ministries, or anyone seeking a continuous doctor‑patient relationship, and it has earned a 5.00 rating from 11 reviewers.

The clinic’s limited‑size practice is designed to prioritize personal attention over patient volume, eliminating extra charges or copays and offering full price transparency for imaging, labs, medications and visits. Dr. Schock, a graduate of Chicago College of Osteopathic Medicine, combines osteopathic manipulations with standard family‑medicine care. After seven years in a hospital‑owned clinic, he chose independent practice to spend more time with each patient. Support Manager Heidi Schock, a former physical‑therapy assistant, helps administer all office areas and shares a long‑standing partnership with Dr. Schock in running the clinic. Membership services explicitly include yearly wellness exams and same‑day urgent‑care appointments, reinforcing the practice’s focus on accessibility and preventive health.

Mulford Medical is located at 657 S Mulford Rd, just 0.2 miles from Alden Debes Rehab & HCC and Julie Logan LCSW, 0.4 miles from East State Street and the Rasmussen College, Rockford Campus, and about 0.6 miles from Newburg Road and the FedEx Business post office, placing it within easy reach of local residents and students.

Customers consistently note a solid reputation among those the clinic has served, reflecting the trust built through transparent pricing, comprehensive membership benefits, and a long‑standing commitment to personalized care.

That reputation, combined with a dedicated direct‑primary‑care approach, makes Mulford Medical a trusted medical clinic for the Rockford community.

Services:

  • Direct Primary Care
  • Lab and Imaging Tests at Cost
  • Membership-Based Office Visits
  • Personalized Medical Consultations
  • Price Transparent Healthcare Services

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AI Visibility Score

How visible is this business to AI-powered search engines

45 /100
AI Discovery
40/100
Structured Data
0/100
Content Readiness
73/100
AI Trust Signals
65/100

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SEO Score

Technical SEO health and search engine optimization

82 /100
On-Page
78/100
Technical
92/100
Performance
88/100
Content
69/100

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Local SEO Coverage

Directory presence and NAP consistency

/100
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