Wickert Insurance Rock Falls

Insurance Agent Rock Falls, IL
57 / 100

BizScore

How we score
42
AI Visibility
23
AI Ready
—
AI Agent ReadinessNot audited yet
74
SEO Performance
15
Freshness
74
Google Rating
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Contact Information

Location

About Wickert Insurance Rock Falls

Wickert Insurance Rock Falls is an Insurance Agent in Rock Falls, IL, located at 1008 Dixon Ave. The agency provides comprehensive insurance solutions for families and businesses throughout Illinois, including auto, home, renters, life, health, and business coverage. As independent agents, they represent more than 15 insurance companies to offer affordable prices and individualized options. Their services extend to commercial lines such as workers' compensation, general liability, and bonds, as well as financial planning products like annuities, life insurance, and disability insurance. The team also handles specialized personal lines including SR-22, farm, mobile home, motorcycle, boat, RV, ATV, and snowmobile coverage, along with Medicare Supplements and long-term care insurance.

The Rock Falls office operates Monday through Friday from 8:30 am to 5:00 pm, with Saturday hours available by appointment. The agency maintains a second location in Dixon at 641 Palmyra Road, open Monday through Friday from 9:00 am to 5:00 pm, also offering Saturday appointments. Both offices share the phone number 815-626-0086 and fax number 815-625-1157. The staff includes Allen Wickert, a Personal, Commercial, Life & Health Specialist; Jacob Wickert, a Personal & Commercial Lines Specialist; James Wickert, a Commercial Lines Specialist; and Laurie Decrane, a Personal, Life & Health Specialist. Cheri Wickert serves as Office Manager and CSR, while Suzy Farny and Brandy Leopard provide support for personal lines coverage.

Wickert Insurance holds a rating of 3.70 based on customer reviews.

Wickert Insurance Rock Falls delivers specialized coverage options to the Rock Falls community through its experienced team and multiple carrier partnerships.

Wickert Insurance Rock Falls sits on Dixon Ave in Rock Falls, IL, near the Hennepin Feeder Canal and Christ Lutheran School, both about a third of a mile away. The office is also close to Nims Park and the Chicago, Burlington and Quincy Railroad bridge.

BizScoreAI gives Wickert Insurance Rock Falls a Content Quality score of 100 out of 100. This excellent rating means the website clearly answers customer questions and describes its pages in a way that AI assistants can quote directly. The business also receives a Technical score of 96 out of 100. This excellent result shows the website is technically sound, secure, and indexable so search engines can read it without errors.

Score Summary

BizScoreAI scanned the website wickertinsurance.com on July 7, 2026. Wickert Insurance Rock Falls has a BizScore of 57 out of 100. The website audit behind the SEO score ran on October 29, 2026.

  • AI Visibility42 out of 100
  • SEO74 out of 100
  • Google rating3.7 out of 5

AI visibility scan by category: AI Discovery 25 of 25 points, Structured Data 0 of 25 points, Content Readiness 13 of 30 points, AI Trust Signals 14 of 20 points.

Website audit sub-scores (out of 100): On-Page 79, Technical 99, Performance 81, Content 36.

Strengths: 7 checks passed. llms.txt, AI Crawler Access, AI Content Blocking, Q&A Content, Meta Description, About/Team Page, XML Sitemap.

Areas to improve: 11 checks. FAQPage Schema (failed), Google Business Profile Link (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Content Too Thin (failed), Organization Schema (warning), Speakable Schema (warning), Hyperlocal Targeting (warning), Local Multimedia (warning), Weak Heading Structure (warning), Author Signals (warning).

AI engine reads

Read by AI engines 4 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Wickert Insurance Rock Falls

AI Visibility Score

How visible is this business to AI-powered search engines

42 /100
AI Discovery
100/100
Structured Data
0/100
Content Readiness
43/100
AI Trust Signals
70/100

Ways to improve this score

FAQPage Schema Missing
Google Business Profile Link
LocalBusiness Schema
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

74 /100
On-Page
79/100
Technical
99/100
Performance
81/100
Content
36/100

Ways to improve this score

Improve Content
Improve On-Page

Local SEO Coverage

Directory presence and NAP consistency

— /100
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