Dempster Insurance Agency, LLC

Insurance Agent Peoria, IL
46 / 100

BizScore

How we score
25
AI Visibility
—
AI Ready
—
AI Agent ReadinessNot audited yet
59
SEO Performance
—
Freshness
80
Google Rating
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Contact Information

Location

About Dempster Insurance Agency, LLC

Dempster Insurance Agency, LLC is an Insurance Agent in Peoria, IL, located at 3510 W Willow Knolls Dr #101. It holds a rating of 4.00 based on customer reviews. The agency was founded by William W. Dempster in 1964 and is now managed by his daughter Laurie and son-in-law Casey Martin. They offer auto, motorcycle, boat, ATV, snowmobile, and golf cart insurance, along with life, long-term care, and Medicare supplement options. Homeowners, renters, and mobile home coverage is available to protect property and liability. The agency also provides farm, crop, and hail insurance. Commercial services include worker’s compensation, property, commercial auto, commercial liability, business property, employment practices liability, liquor liability, bonds, professional liability, special event coverage, gun owners liability, and SR-22s. As an independent agent, they work with multiple companies to secure competitive rates. The team consists of thirteen licensed agents with over 100 years of combined industry experience. They conduct annual policy reviews and assist with claims. The agency maintains a client retention ratio of approximately 93%. Beyond the Peoria location, Dempster Insurance Agency operates offices in Astoria, Bartonville, Canton, Lewistown, Manito, Farmington, and Ipava.

The agency expanded through acquisitions including the Harold Plack Agency, Kelsch Insurance Agency, Edsall Agency, and Hubbard Insurance Agency. Clients interact directly with licensed agents for their insurance needs.

Dempster Insurance Agency, LLC maintains a 4.00 rating from customers who have reviewed their services. They provide local insurance expertise through multiple locations, including offices in Peoria, Astoria, Bartonville, Canton, Lewistown, Manito, Farmington, and Ipava.

The agency provides personal insurance and commercial coverage to clients throughout the Peoria area.

Dempster Insurance Agency, LLC is situated on W Willow Knolls Dr in Peoria, IL, about 0.4 miles from Kellogg Golf Course and near West War Memorial Drive.

BizScoreAI gives the business a technical score of 73 out of 100. This solid rating means the website is technically sound, secure and indexable so search engines can read it without errors.

Score Summary

BizScoreAI scanned the website dempsterinsurance.com on September 18, 2026. Dempster Insurance Agency, LLC has a BizScore of 46 out of 100.

  • AI Visibility25 out of 100
  • SEO59 out of 100
  • Google rating4.0 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 15 of 30 points, AI Trust Signals 2 of 20 points.

Website audit sub-scores (out of 100): On-Page 48, Technical 73, Performance 48, Content 66.

Strengths: 3 checks passed. AI Crawler Access, AI Content Blocking, Hyperlocal Targeting.

Areas to improve: 12 checks. llms.txt (failed), Structured Data (failed), Google Business Profile Link (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Meta Description (failed), Local Multimedia (warning), Q&A Content (warning), AI-Parseable Headings (warning), About/Team Page (warning), XML Sitemap (warning), Author Signals (warning).

AI engine reads

Read by AI engines 2 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Dempster Insurance Agency, LLC

AI Visibility Score

How visible is this business to AI-powered search engines

25 /100
AI Discovery
40/100
Structured Data
0/100
Content Readiness
50/100
AI Trust Signals
10/100

Ways to improve this score

llms.txt Missing
Structured Data
Google Business Profile Link
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

59 /100
On-Page
48/100
Technical
73/100
Performance
48/100
Content
66/100

Ways to improve this score

Improve On-Page
Improve Performance
Improve Content

Local SEO Coverage

Directory presence and NAP consistency

— /100
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