Henderson Funeral Home and Crematory

Funeral Home Pekin, IL
52 / 100

BizScore

How we score
34
AI Visibility
—
AI Ready
—
AI Agent ReadinessNot audited yet
70
SEO Performance
—
Freshness
90
Google Rating
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Contact Information

Location

About Henderson Funeral Home and Crematory

Henderson Funeral Home and Crematory is a Funeral Home in Pekin, IL, located at 2131 Velde Dr. The family-owned and operated business provides complete funeral and cremation services, including burial, memorial services, and pre-planning options. Services are designed to be individualized and affordable, with personalization options such as tribute videos, keepsakes, and live streaming for remote attendees. The facility features a 9,200-square-foot state-of-the-art building with a 350-seat chapel that can be divided into three smaller chapels, a dining area with a kitchenette, and over 100 parking spaces. It holds a 4.50 rating based on 22 reviews.

The business has served the Pekin area for more than a century, tracing its origins to 1900 when Orville W. Noel opened the Noel Funeral Home at 412 Elizabeth Street. In 1939, the business moved into a Colonial-style mansion built in 1862 by Gideon Rupert. Merl Henderson became the third owner in 1964, and the business later became Noel-Henderson Funeral Home. Greg and Marla Henderson now own and operate the business, which moved to its current location in April 2013. Henderson Funeral Home and Crematory is the only funeral home in Pekin with an on-site crematory, ensuring loved ones remain in their care throughout the entire process.

Greg Henderson is a licensed funeral director who graduated from Worsham College of Mortuary Science in 1980 and received his license in 1981. He holds the designation of Certified Crematory Operator from the National Funeral Directors Association and has received the NFDA Pursuit of Excellence Eagle Award. Greg is a member, past president, and treasurer of St. Paul United Church of Christ, a past president of the Pekin Rotary Club, and a past president of the Illinois Funeral Directors Association. Marla Henderson holds a life insurance license and is a Certified Preplanning Consultant through the National Funeral Directors Association.

The business has built a solid reputation among the customers it has served, maintaining a tradition of caring that has been a standard for over 100 years. Its long-standing presence in Pekin and family-owned operation provide a sense of continuity and trust for local residents.

With over a century of service in Pekin, Henderson Funeral Home and Crematory combines deep local roots with modern facilities to support families during difficult times.

Located on Velde Drive, the business sits about a fifth of a mile from North Parkway Drive and the Marigold Estates neighborhood. It is also within half a mile of Holiday Hills and roughly three quarters of a mile from Lick Creek.

BizScoreAI awards the business a Content Quality score of 100 out of 100, which ensures the website clearly answers customer questions and provides content that AI assistants can quote directly. The business also receives a Technical score of 93 out of 100, reflecting a secure and indexable website that search engines can read without errors.

Score Summary

BizScoreAI scanned the website hendersonfuneralcare.com on August 22, 2026. Henderson Funeral Home and Crematory has a BizScore of 52 out of 100.

  • AI Visibility34 out of 100
  • SEO70 out of 100
  • Google rating4.5 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 20 of 30 points, AI Trust Signals 13 of 20 points.

Website audit sub-scores (out of 100): On-Page 80, Technical 93, Performance 79, Content 28.

Strengths: 7 checks passed. AI Crawler Access, AI Content Blocking, Q&A Content, AI-Parseable Headings, Meta Description, About/Team Page, XML Sitemap.

Areas to improve: 11 checks. llms.txt (failed), FAQPage Schema (failed), Google Business Profile Link (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Content Too Thin (failed), Organization Schema (warning), Speakable Schema (warning), Hyperlocal Targeting (warning), Local Multimedia (warning), Author Signals (warning).

Contact Henderson Funeral Home and Crematory

AI Visibility Score

How visible is this business to AI-powered search engines

34 /100
AI Discovery
40/100
Structured Data
0/100
Content Readiness
67/100
AI Trust Signals
65/100

Ways to improve this score

llms.txt Missing
FAQPage Schema Missing
Google Business Profile Link
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

70 /100
On-Page
80/100
Technical
93/100
Performance
79/100
Content
28/100

Ways to improve this score

Improve Content
Improve Performance

Local SEO Coverage

Directory presence and NAP consistency

— /100
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