OSF Medical Group – Primary Care of Normal

Medical clinic Normal, IL
55 / 100

BizScore

How we score
31
AI Visibility
—
AI Ready
—
AI Agent ReadinessNot audited yet
68
SEO Performance
—
Freshness
52
Google Rating
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Contact Information

Location

About OSF Medical Group – Primary Care of Normal

OSF Medical Group - Primary Care of Normal is a medical clinic in Normal, IL. It specializes in Family Medicine and accepts a variety of insurance plans. The clinic is located at 2200 Fort Jesse Rd #110. It holds a rating of 2.60 based on 38 reviews.

The clinic is part of OSF HealthCare, an integrated health system founded by The Sisters of the Third Order of St. Francis. OSF HealthCare is headquartered in Peoria, Illinois, and employs nearly 27,000 Mission Partners across 174 locations. The system includes 18 inpatient facilities, 16 hospitals with 2,141 licensed beds, and 158 OSF Medical Group primary care and specialty care clinics. The physician network employs more than 2,433 primary care, specialty care, and advanced practice providers. OSF HealthCare also operates 39 urgent care locations and two colleges of nursing throughout Illinois and Michigan.

The ministry includes OSF HealthCare Children’s Hospital of Illinois, the third largest pediatric hospital in the state, and OSF OnCall, a digital health entity offering hospital-at-home care. Through OSF Home Care Services, the system operates eight home health agencies and hospice agencies, along with a home infusion pharmacy and home medical equipment. OSF HealthCare follows Catholic ethical principles and social teachings, emphasizing compassion, integrity, and teamwork in patient care. The organization conducts Community Health Needs Assessments to identify and address local health concerns such as diabetes management and chronic illness.

The clinic maintains a steady record of repeat and referred customers.

OSF Medical Group - Primary Care of Normal delivers primary care services in Normal, IL, supported by the extensive resources of the OSF HealthCare system.

The clinic sits on Fort Jesse Road near North Pointe Lake and Fort Jesse Detention Pond, both about a third of a mile away. It is also close to the Garling Heights and North Pointe neighborhoods.

BizScoreAI gives the business an SEO Score of 75 out of 100, which helps search engines crawl and rank the site so nearby customers can find it. The Content Quality score is 75 out of 100, meaning the website answers customer questions clearly enough for AI assistants to quote. The business ranks number 1 of 3 Medical clinic businesses that BizScoreAI has scored in Normal.

Services:

  • Diagnostic Imaging
  • Emergency Services
  • Pediatric Care
  • Specialized Medical Treatments
  • Surgical Procedures

Score Summary

BizScoreAI scanned the website osfhealthcare.org on September 18, 2026. OSF Medical Group - Primary Care of Normal has a BizScore of 55 out of 100.

  • AI Visibility31 out of 100
  • SEO68 out of 100
  • Google rating2.6 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 10 of 30 points, AI Trust Signals 15 of 20 points.

Website audit sub-scores (out of 100): On-Page 73, Technical 75, Performance 69, Content 55.

Strengths: 6 checks passed. AI Crawler Access, AI Content Blocking, Hyperlocal Targeting, Meta Description, About/Team Page, XML Sitemap.

Areas to improve: 10 checks. llms.txt (failed), Structured Data (failed), Google Business Profile Link (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Content Too Thin (failed), Local Multimedia (warning), Q&A Content (warning), Weak Heading Structure (warning), Author Signals (warning).

AI engine reads

Read by AI engines 3 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact OSF Medical Group – Primary Care of Normal

AI Visibility Score

How visible is this business to AI-powered search engines

31 /100
AI Discovery
40/100
Structured Data
0/100
Content Readiness
33/100
AI Trust Signals
75/100

Ways to improve this score

llms.txt Missing
Structured Data
Google Business Profile Link
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

68 /100
On-Page
73/100
Technical
75/100
Performance
69/100
Content
55/100

Ways to improve this score

Improve Content
Improve Performance
Improve On-Page

Local SEO Coverage

Directory presence and NAP consistency

— /100
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