Heartland Chiropractic

Chiropractor Murphysboro, IL
47 / 100

BizScore

How we score
31
AI Visibility
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AI Ready
—
AI Agent ReadinessNot audited yet
61
SEO Performance
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Freshness
96
Google Rating
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Contact Information

Location

About Heartland Chiropractic

Heartland Chiropractic is a Chiropractor in Murphysboro, IL, located at 2001 Walnut St. Led by Dr. Dylan Witthoft, a Southern Illinois native, the practice provides individualized chiropractic care designed to help patients get out of pain, move without restrictions, and enjoy a better quality of life. The clinic serves individuals dealing with back pain, neck pain, headaches, or injuries, focusing on listening to patients, finding the real cause of the problem, and creating a clear plan built for each person. Heartland Chiropractic holds a rating of 4.80 based on customer reviews.

Dr. Witthoft evaluates every patient’s spine to help with various conditions, utilizing several different adjusting techniques to provide care that is both effective and tailored to personal preference. These spinal adjustments are precise, controlled movements applied to specific joints, primarily in the spine, aiming to improve joint function and reduce nerve irritation. The practice also features Ilori, a massage therapist providing a number of different therapies. Therapeutic massage is designed to reduce muscle tension, improve circulation, and support the body��s natural healing process. This treatment is often used alongside chiropractic care to help muscles relax, improve the effectiveness of adjustments, and speed up recovery.

Additional services include cold laser therapy, or Low-Level Laser Therapy, which uses specific wavelengths of low-intensity light to stimulate cellular repair, reduce inflammation, and promote healing in tissues. Electrotherapy is another option, used to alleviate both acute and chronic pain by stimulating nerve fibers with low levels of electrical currents to promote the release of endorphins or block pain signals. Therapeutic ultrasound is also offered as a noninvasive procedure that uses low-power ultrasound waves to create vibrations or raise the temperature of body tissue in a targeted area, providing pain relief and loosening tight muscles. The practice is recognized for its positive rating from the customers who have reviewed it, reflecting the trust and personal attention Dr. Witthoft brings to his work.

Heartland Chiropractic brings personalized, multi-modal pain relief to the community of Murphysboro, combining spinal adjustments with targeted therapies to help residents move better and live fuller lives.

Heartland Chiropractic sits on Walnut St, just about a tenth of a mile from Immanuel Lutheran School and Town Center Park. The clinic is also a short walk from the Sallie Logan Public Library and Murphysboro Middle School.

BizScoreAI gives Heartland Chiropractic a technical score of 88 out of 100, which means the website is secure and easy for search engines to read without errors. The practice also earns a discoverability score of 75 out of 100, ensuring AI crawlers can find every page so the business can be recommended by AI assistants.

Score Summary

BizScoreAI scanned the website heartland-chiropractic.com on July 6, 2026. Heartland Chiropractic has a BizScore of 47 out of 100.

  • AI Visibility31 out of 100
  • SEO61 out of 100
  • Google rating4.8 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 8 of 25 points, Content Readiness 8 of 30 points, AI Trust Signals 10 of 20 points.

Website audit sub-scores (out of 100): On-Page 54, Technical 88, Performance 73, Content 28.

Strengths: 5 checks passed. AI Crawler Access, AI Content Blocking, Organization Schema, About/Team Page, XML Sitemap.

Areas to improve: 13 checks. llms.txt (failed), FAQPage Schema (failed), Google Business Profile Link (failed), Third-Party Review Links (failed), Q&A Content (failed), Content Too Thin (failed), Meta Description (failed), Speakable Schema (warning), LocalBusiness Schema (warning), Hyperlocal Targeting (warning), Local Multimedia (warning), AI-Parseable Headings (warning), Author Signals (warning).

AI engine reads

Read by AI engines 4 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Heartland Chiropractic

AI Visibility Score

How visible is this business to AI-powered search engines

31 /100
AI Discovery
40/100
Structured Data
32/100
Content Readiness
27/100
AI Trust Signals
50/100

Ways to improve this score

llms.txt Missing
FAQPage Schema Missing
Google Business Profile Link
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SEO Score

Technical SEO health and search engine optimization

61 /100
On-Page
54/100
Technical
88/100
Performance
73/100
Content
28/100

Ways to improve this score

Improve Content
Improve On-Page
Improve Performance

Local SEO Coverage

Directory presence and NAP consistency

— /100
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