Morton Audiology & Hearing Aid Center

Audiologist in Morton, IL Morton, IL
48 / 100

BizScore

How we score
30
AI Visibility
—
AI Ready
—
AI Agent ReadinessNot audited yet
59
SEO Performance
—
Freshness
98
Google Rating
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Contact Information

Location

About Morton Audiology & Hearing Aid Center

Morton Audiology & Hearing Aid Center is an audiologist in Morton, IL, located at 320 S Main St Suite 1. The practice provides comprehensive diagnostic testing and prescriptive therapies to treat hearing loss and tinnitus, serving individuals in Central Illinois who seek personalized hearing healthcare. Founded in 1997, the center operates on the principle that professional care should be approachable, affordable, and honest for everyone. The practice primarily relies on word-of-mouth referrals from the community and holds a rating of 4.90 based on customer reviews.

Owner and audiologist Tessa Gilfillan-Jones, MS, CCC-A, leads the practice with a focus on personal care rather than assembly-line service. A central Illinois native from Towanda, she received her Bachelor’s degree from Illinois State University and her Master’s degree from the Central Institute for the Deaf at Washington University in St. Louis. She joined the practice in 2004 after experiencing the limitations of larger offices and became owner in 2013. Her background includes providing audiology services at Carle Eureka Hospital from 2004 to 2018. She emphasizes thorough explanations and non-pretentious communication to help patients feel at ease, defining success by patient loyalty and reputation rather than the bottom line.

The center offers comprehensive audiometric evaluations and supplemental diagnostic testing to determine the type and extent of hearing loss. Counselors discuss expectations and communication strategies, noting that hearing aids are not always the only solution. The practice encourages regular follow-ups to adjust to changing hearing needs and lifestyle demands. Morton Audiology is a Cochlear Implant Provider for both Cochlear Americas and Advanced Bionics products, offering candidacy evaluations, referrals to surgeons in Central Illinois or beyond, and post-operative activation and programming services. Financing is available for patients.

The business is known for its high customer rating and strong reputation for trust within the Central Illinois community. It is distinguished by its personalized approach to hearing healthcare, prioritizing individual needs and desires over volume.

Morton Audiology & Hearing Aid Center combines personalized audiological care with a long-standing commitment to the Morton community, helping residents maintain their connection to life through tailored hearing solutions.

Morton Audiology & Hearing Aid Center is situated on S Main St in Morton, IL, near Memorial Plaza which is about a tenth of a mile away and the Morton Fire Department which is roughly two tenths of a mile from the location.

BizScoreAI gives the business a Technical score of 78 out of 100, meaning the website is technically sound and secure so search engines can read it without errors. The business receives a Discoverability score of 75 out of 100.

Score Summary

BizScoreAI scanned the website mortonaudiology.com on August 15, 2026. Morton Audiology & Hearing Aid Center has a BizScore of 48 out of 100.

  • AI Visibility30 out of 100
  • SEO59 out of 100
  • Google rating4.9 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 8 of 25 points, Content Readiness 2 of 30 points, AI Trust Signals 6 of 20 points.

Website audit sub-scores (out of 100): On-Page 58, Technical 78, Performance 66, Content 34.

Strengths: 6 checks passed. AI Crawler Access, AI Content Blocking, Organization Schema, Google Business Profile Link, Local Multimedia, XML Sitemap.

Areas to improve: 12 checks. llms.txt (failed), FAQPage Schema (failed), Third-Party Review Links (failed), Q&A Content (failed), Content Too Thin (failed), Speakable Schema (warning), LocalBusiness Schema (warning), Hyperlocal Targeting (warning), AI-Parseable Headings (warning), Meta Description (warning), About/Team Page (warning), Author Signals (warning).

Contact Morton Audiology & Hearing Aid Center

AI Visibility Score

How visible is this business to AI-powered search engines

30 /100
AI Discovery
40/100
Structured Data
32/100
Content Readiness
7/100
AI Trust Signals
30/100

Ways to improve this score

llms.txt Missing
FAQPage Schema Missing
Q&A Content Missing
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SEO Score

Technical SEO health and search engine optimization

59 /100
On-Page
58/100
Technical
78/100
Performance
66/100
Content
34/100

Ways to improve this score

Improve Content
Improve On-Page
Improve Performance

Local SEO Coverage

Directory presence and NAP consistency

— /100
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