Champion Pool Supply – East Peoria

Champion Pool Supply - East Peoria is a pool service in Morton, IL, located at 101 Annie Ln. It holds a rating of 4.30 based on customer reviews.

The business serves builders, dealers, installers, and residents throughout Illinois and surrounding states. Champion Pool Supply is a family-owned independent distributor established in 1957 by Richard and Sandra Gebhardt. For nearly six decades, it operated as Central Pool Supply, Inc., before transitioning to current ownership by Jill and Joel Dryden. The company remains one of the few family-owned independent distributors of pool supplies in the nation. Operating from a distribution hub in Central Illinois, it provides retailers and installers within a 250-mile radius access to industry brands and products including pumps, filters, heaters, tools, slides, covers, sand, and chemistry.

The business utilizes digital-picking technology to streamline fulfillment and offers multiple ways to secure inventory, including 24/7 online ordering and direct communication with experts. For wholesale accounts, Champion Pool Supply provides credit programs designed to improve cash flow. The AUTO-FILL program applies a 1% credit back to the account the following month on qualifying purchases of whole goods, chemistry, and bulk commodities, with no points to track. The Cannonball Credit rewards accounts that increase annual purchases by 10% over the previous year with a 1% total spend credit on every dollar spent. These rewards are applied as statement credits without red tape or portals to manage.

The company maintains a dedicated team to support its customers. Leadership includes President Joel Dryden, Owner and Director of Retail Operations Jill Dryden, and an Office Manager who handles accounting and HR. The sales and warehouse staff include an Inside Sales Manager, Inside Sales representatives, a Logistic Coordinator, a Purchasing Agent, and warehouse specialists who manage inventory and picking. The business emphasizes personalized service, aiming to find as many ways to say yes as possible, and prioritizes integrity by owning mistakes and fixing them immediately.

Champion Pool Supply - East Peoria combines decades of family-owned experience with modern distribution capabilities to support the pool industry in Morton, IL.

BizScoreAI gives Champion Pool Supply a Technical score of 76 out of 100, which ensures the website is secure and indexable so search engines can read it without errors. The business also holds a Discoverability score of 75 out of 100 for AI Visibility, meaning AI crawlers are allowed to find every page of the site as a first step toward recommendations.