46 / 100

BizScore

How we score
25
AI Visibility
—
AI Ready
—
AI Agent ReadinessNot audited yet
66
SEO Performance
—
Freshness
64
Google Rating
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Contact Information

Location

About Bank of Herrin

Bank of Herrin is a mortgage lender in Herrin, Illinois. The institution provides a variety of banking and lending services to customers throughout southern Illinois, including commercial loans, personal loans, and mortgage loan programs. Their offerings also include checking and savings accounts, such as Christmas Club Accounts, as well as merchant card services and ACH services for business owners.

The bank operates five locations throughout Williamson County, with offices in Herrin, Carterville, Marion, Energy, and Cambria. Beyond standard banking, they provide business solutions like credit card processing and automated clearing house services to help local businesses manage vendor payments, employee direct deposits, and rent collection. Their digital tools include mobile banking and online banking services for managing account balances and bill payments.

Located on S Park Ave, the bank is a centerpiece of the downtown district. It sits about 0.1 miles from the Herrin Post Office and is a short distance from the Herrin Hospital, Saint Marys School, Herrin City Hall, and the Herrin City Library.

The business maintains well-documented information available online and features a well-optimized website that search engines read cleanly.

Bank of Herrin provides essential lending and banking services to the residents and business owners of Herrin and the surrounding southern Illinois communities.

Score Summary

BizScoreAI scanned the website bankofherrin.bank on July 14, 2026. Bank of Herrin has a BizScore of 46 out of 100.

  • AI Visibility25 out of 100
  • SEO66 out of 100
  • Google rating3.2 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 9 of 30 points, AI Trust Signals 12 of 20 points.

Website audit sub-scores (out of 100): On-Page 54, Technical 82, Performance 68, Content 60.

Strengths: 4 checks passed. AI Crawler Access, AI Content Blocking, About/Team Page, XML Sitemap.

Areas to improve: 11 checks. llms.txt (failed), Structured Data (failed), Google Business Profile Link (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Q&A Content (failed), Meta Description (failed), Hyperlocal Targeting (warning), Local Multimedia (warning), AI-Parseable Headings (warning), Author Signals (warning).

AI engine reads

Read by AI engines 4 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Bank of Herrin

AI Visibility Score

How visible is this business to AI-powered search engines

25 /100
AI Discovery
40/100
Structured Data
0/100
Content Readiness
30/100
AI Trust Signals
60/100

Ways to improve this score

llms.txt Missing
Structured Data
Google Business Profile Link
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

66 /100
On-Page
54/100
Technical
82/100
Performance
68/100
Content
60/100

Ways to improve this score

Improve On-Page
Improve Content
Improve Performance

Local SEO Coverage

Directory presence and NAP consistency

— /100
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