Madison Mutual Insurance

Insurance Agent Edwardsville, IL
39 / 100

BizScore

How we score
17
AI Visibility
25
AI Ready
—
AI Agent ReadinessNot audited yet
54
SEO Performance
—
Freshness
72
Google Rating
AI Visibility Scores bySEOScanPRORun a free full audit

Contact Information

Location

About Madison Mutual Insurance

Madison Mutual Insurance is an Insurance Agent in Edwardsville, IL, located at 222 E Park St. The company provides auto, home, farm, umbrella, and small business insurance coverage to policyholders in Illinois, Missouri, Wisconsin, and Indiana. Madison Mutual Insurance Company holds a rating of 3.60 based on customer reviews.

The organization describes its mission as building enduring relationships with members and agency partners through reliable coverage, thoughtful service, and timely support. Its core values emphasize relationships, integrity, dependability, and engagement. The leadership team includes President and Treasurer Nicholas J. Lannutti, who has been with the company since 2019 and brings over 40 years of insurance sector experience. Vice President of Operations and COO Scott G. Crozier joined in 2025 with 30 years of Property and Casualty insurance experience, including a focus on underwriting and customer experience. Suzi Gerson serves as the Controller.

The company offers specific products including auto insurance to cover costly repairs, homeowners insurance for unexpected events, farmowners coverage for unique risks, umbrella coverage to safeguard assets beyond current liability limits, and small business insurance. Madison Mutual Insurance Company maintains a customer portal and provides a phone number for reporting claims and contacting agents.

Madison Mutual Insurance combines its specific coverage offerings with local presence in Edwardsville, IL, to serve individual and business policyholders in the region.

Located on E Park St in Edwardsville, IL, the business sits near the Cleaon Etzkorn Bandstand and the Edwardsville Public Library, both within a short walk. It is also close to the Madison County Centenial Monument and Edwardsville City Park.

BizScoreAI reports a Performance score of 87 out of 100, which measures website loading speed to keep visitors engaged and aid search rankings. The Authority score is 75 out of 100, reflecting how clearly the site identifies the business to build trust with AI assistants and search engines.

Score Summary

BizScoreAI scanned the website madisonmutual.com on July 2, 2026. Madison Mutual Insurance has a BizScore of 39 out of 100. The website audit behind the SEO score ran on October 28, 2026.

  • AI Visibility17 out of 100
  • SEO54 out of 100
  • Google rating3.6 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 3 of 30 points, AI Trust Signals 8 of 20 points.

Website audit sub-scores (out of 100): On-Page 61, Technical 47, Performance 65, Content 44.

Strengths: 3 checks passed. AI Crawler Access, AI Content Blocking, About/Team Page.

Areas to improve: 13 checks. llms.txt (failed), Structured Data (failed), Google Business Profile Link (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Q&A Content (failed), Content Too Thin (failed), Hyperlocal Targeting (warning), Local Multimedia (warning), AI-Parseable Headings (warning), Meta Description (warning), XML Sitemap (warning), Author Signals (warning).

AI engine reads

Read by AI engines 1 time in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Madison Mutual Insurance

AI Visibility Score

How visible is this business to AI-powered search engines

17 /100
AI Discovery
40/100
Structured Data
0/100
Content Readiness
10/100
AI Trust Signals
40/100

Ways to improve this score

llms.txt Missing
Structured Data
Google Business Profile Link
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

54 /100
On-Page
61/100
Technical
47/100
Performance
65/100
Content
44/100

Ways to improve this score

Improve Content
Improve Technical
Improve On-Page

Local SEO Coverage

Directory presence and NAP consistency

— /100
Improve my scores

We improve your AI Visibility, SEO, and Local SEO scores as far as your current website allows.

Improve my scores

Boost This Listing

Get a gold badge, photo gallery, and more.

$199/yr
Featured
$499/yr
Featured Pro

Need Help?

Questions about this listing or your score?

Get Support

Claim This Business

Claim this listing to get your free AI SEO Score and start improving your visibility to AI search engines.

Already have an account? Sign in

How claiming works
  1. Create your free account above.
  2. Confirm your email. We send a 6-digit code to an address at your business website's domain, for example [email protected].
  3. Enter the code. The listing is yours. No business email? Add a DNS record instead, or we review the claim by hand.

Only someone who controls the business's email or domain can claim it, which keeps your listing secure.

Step-by-step guide to claiming your listing

Contact

Send a message to this business