Run a free full auditMadison Mutual Insurance is an Insurance Agent in Edwardsville, IL, located at 222 E Park St. The company provides auto, home, farm, umbrella, and small business insurance coverage to policyholders in Illinois, Missouri, Wisconsin, and Indiana. Madison Mutual Insurance Company holds a rating of 3.60 based on customer reviews.
The organization describes its mission as building enduring relationships with members and agency partners through reliable coverage, thoughtful service, and timely support. Its core values emphasize relationships, integrity, dependability, and engagement. The leadership team includes President and Treasurer Nicholas J. Lannutti, who has been with the company since 2019 and brings over 40 years of insurance sector experience. Vice President of Operations and COO Scott G. Crozier joined in 2025 with 30 years of Property and Casualty insurance experience, including a focus on underwriting and customer experience. Suzi Gerson serves as the Controller.
The company offers specific products including auto insurance to cover costly repairs, homeowners insurance for unexpected events, farmowners coverage for unique risks, umbrella coverage to safeguard assets beyond current liability limits, and small business insurance. Madison Mutual Insurance Company maintains a customer portal and provides a phone number for reporting claims and contacting agents.
Madison Mutual Insurance combines its specific coverage offerings with local presence in Edwardsville, IL, to serve individual and business policyholders in the region.
Located on E Park St in Edwardsville, IL, the business sits near the Cleaon Etzkorn Bandstand and the Edwardsville Public Library, both within a short walk. It is also close to the Madison County Centenial Monument and Edwardsville City Park.
BizScoreAI reports a Performance score of 87 out of 100, which measures website loading speed to keep visitors engaged and aid search rankings. The Authority score is 75 out of 100, reflecting how clearly the site identifies the business to build trust with AI assistants and search engines.
BizScoreAI scanned the website madisonmutual.com on July 2, 2026. Madison Mutual Insurance has a BizScore of 39 out of 100. The website audit behind the SEO score ran on October 28, 2026.
AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 3 of 30 points, AI Trust Signals 8 of 20 points.
Website audit sub-scores (out of 100): On-Page 61, Technical 47, Performance 65, Content 44.
Strengths: 3 checks passed. AI Crawler Access, AI Content Blocking, About/Team Page.
Areas to improve: 13 checks. llms.txt (failed), Structured Data (failed), Google Business Profile Link (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Q&A Content (failed), Content Too Thin (failed), Hyperlocal Targeting (warning), Local Multimedia (warning), AI-Parseable Headings (warning), Meta Description (warning), XML Sitemap (warning), Author Signals (warning).
Browse: Businesses in Edwardsville, IL · Insurance Agent in Illinois · Businesses in Illinois
Read by AI engines 1 time in the last 30 days.
Counted from AI crawler and assistant visits to this page, identified by user agent.
See the full AI visibility report for this business