50 / 100

BizScore

How we score
27
AI Visibility
—
AI Ready
—
AI Agent ReadinessNot audited yet
72
SEO Performance
—
Freshness
94
Google Rating
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Contact Information

Location

About Crumbl of East Peoria

Crumbl is a bakery in East Peoria, IL, specializing in fresh-baked cookies and desserts with a rotating selection of four new flavors each week, in addition to six classic options. Located at 406 West Washington Street, the shop offers delivery, pickup, and carryout services, and features unique soda-inspired treats at select locations, including Dirty Sodas and themed desserts like the Chocolate Cola Brownie and Shirley Temple Cookie. The store is known for its creative, seasonal offerings and is part of a national chain with a strong focus on limited-time, flavor-driven desserts. While no reviews are currently available, the business maintains a 4.70 rating on its platform.

The Crumbl experience centers around weekly flavor rotations, with new desserts introduced every week, such as the Pink Berry Cookie and Peach Ring Cookie, each crafted with distinctive ingredients and bold, playful combinations. The menu includes innovative treats like the Nilla Bean Float Cookie, which layers chocolate cola and vanilla bean mousse, and the Dirty Soda Tres Leches Cake, a rich, soda-infused dessert with coconut lime cream. These rotating offerings are promoted through the Crumbl app, where customers can access exclusive deals, such as a free 12oz drink during limited-time promotions.

Crumbl is situated on West Washington Street in East Peoria, a central corridor serving the local community. The location is positioned within a commercial district that serves nearby residential neighborhoods and commuter traffic, though no specific nearby landmarks are listed.

Crumbl stands out in the East Peoria bakery scene for its consistent innovation and seasonal creativity, offering customers a fresh, limited-time experience with every visit. Its rotating menu and themed dessert events, like the recent Soda Takes Over promotion, reflect a brand dedicated to delivering unique, shareable treats. The store’s focus on fresh, made-to-order desserts and its integration of popular beverage trends into baked goods has helped it become a recognizable name in the local dessert market.

Score Summary

BizScoreAI scanned the website crumbl.com on August 12, 2026. Crumbl of East Peoria has a BizScore of 50 out of 100.

  • AI Visibility27 out of 100
  • SEO72 out of 100
  • Google rating4.7 out of 5

AI visibility scan by category: AI Discovery 0 of 25 points, Structured Data 8 of 25 points, Content Readiness 20 of 30 points, AI Trust Signals 6 of 20 points.

Website audit sub-scores (out of 100): On-Page 73, Technical 65, Performance 80, Content 70.

Strengths: 4 checks passed. AI Content Blocking, Organization Schema, Q&A Content, Meta Description.

Areas to improve: 12 checks. llms.txt (failed), FAQPage Schema (failed), Google Business Profile Link (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Speakable Schema (warning), Hyperlocal Targeting (warning), Local Multimedia (warning), Weak Heading Structure (warning), About/Team Page (warning), XML Sitemap (warning), Author Signals (warning).

Contact Crumbl of East Peoria

AI Visibility Score

How visible is this business to AI-powered search engines

27 /100
AI Discovery
0/100
Structured Data
32/100
Content Readiness
67/100
AI Trust Signals
30/100

Ways to improve this score

llms.txt Missing
FAQPage Schema Missing
Google Business Profile Link
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

72 /100
On-Page
73/100
Technical
65/100
Performance
80/100
Content
70/100

Ways to improve this score

Improve Technical
Improve Content
Improve On-Page

Local SEO Coverage

Directory presence and NAP consistency

— /100
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