Neis Insurance Agency

Insurance Agent Crystal Lake, IL
61 / 100

BizScore

How we score
44
AI Visibility
47
AI Ready
—
AI Agent ReadinessNot audited yet
73
SEO Performance
80
Freshness
94
Google Rating
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Contact Information

Location

About Neis Insurance Agency

Neis Insurance Agency is an insurance agent in Crystal Lake, Illinois. The agency provides coverage for individuals, businesses, and organizations, specializing in homeowners, auto, health, life, and Medicare insurance. Serving Chicagoland and beyond, the agency maintains the capability to provide local, national, and global insurance services.

Originally founded in 1962 with an emphasis on banks in Northern Illinois, the agency reincorporated in 1980 to offer property, casualty, life, and health insurance. Under the leadership of principal Tom Neis, the agency has expanded its reach and offerings. Neis Insurance Agency utilizes an extensive network of over 1,000 carriers to provide customizable plans tailored to the specific needs and budgets of their clients.

The agency is located on N Virginia St in Crystal Lake, a short drive from North Elementary School and Richard Bernotas Middle School. The office is also situated near McCormick Park.

The agency is recognized for its long-standing history of service, having provided coverage to the community for nearly 60 years. They are known for maintaining strong personal relationships with their clientele, as evidenced by a 93% client retention rate over the past decade. Their expertise and professional approach have established them as a trusted resource for various sectors, including the non-profit community.

Neis Insurance Agency remains dedicated to safeguarding what is most important to families and businesses throughout Crystal Lake and the surrounding regions.

Score Summary

BizScoreAI scanned the website neisinsurance.com on August 12, 2026. Neis Insurance Agency has a BizScore of 61 out of 100. The website audit behind the SEO score ran on October 27, 2026.

  • AI Visibility44 out of 100
  • SEO73 out of 100
  • Google rating4.7 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 24 of 30 points, AI Trust Signals 15 of 20 points.

Website audit sub-scores (out of 100): On-Page 72, Technical 80, Performance 68, Content 73.

Strengths: 6 checks passed. AI Crawler Access, AI Content Blocking, Google Business Profile Link, Q&A Content, About/Team Page, XML Sitemap.

Areas to improve: 9 checks. llms.txt (failed), Structured Data (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Hyperlocal Targeting (warning), Local Multimedia (warning), AI-Parseable Headings (warning), Meta Description (warning), Author Signals (warning).

AI engine reads

Read by AI engines 3 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Neis Insurance Agency

AI Visibility Score

How visible is this business to AI-powered search engines

44 /100
AI Discovery
40/100
Structured Data
0/100
Content Readiness
80/100
AI Trust Signals
75/100

Ways to improve this score

llms.txt Missing
Structured Data
LocalBusiness Schema
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

73 /100
On-Page
72/100
Technical
80/100
Performance
68/100
Content
73/100

Ways to improve this score

Improve Performance
Improve On-Page
Improve Content

Local SEO Coverage

Directory presence and NAP consistency

— /100
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