Run a free full auditHerman's Pawn Shop is a Jewelry Store in Collinsville, IL, located at 9020 Collinsville Rd. The business provides pawn loans, sales, and trades for items of value. It typically offers between 50% and 80% of an item's used value. Customers can borrow money, sell, or trade items including jewelry, tools, electronics, musical equipment, car audio, video games, game systems, televisions newer than 2014, car subwoofers, tablets, laptops, and lawn and garden equipment. The shop maintains a 4.00 rating based on customer reviews. Herman's operates with interest rates it has maintained since 1969. The business sells unclaimed merchandise such as tools, electronics, and jewelry. To secure an item, customers must be at least 18 years old with a valid ID. Layaway plans allow up to three months for electronics and ten months for other items. Herman had previously worked in watch repair and moved to Collinsville in 1961. The shop moved to its current location in 1971. It is now owned by Chris, Herman’s third oldest son, who has over 30 years of experience. The positive rating reflects customer satisfaction with the business's long-standing presence and competitive pricing. The shop is known for treating customers well and offering deals on unclaimed goods. Herman's Pawn Shop combines decades of local history with competitive rates, serving Collinsville with a focus on jewelry and valuable items.
Herman's Pawn Shop sits on Collinsville Road, just over a tenth of a mile from the main stretch of Kreitner Elementary School and Fairmont Avenue. It is also less than a mile from the historic Mound 34 site.
BizScoreAI gives Herman's Pawn Shop a Content Quality score of 100 out of 100, meaning the website clearly describes its services and answers customer questions in a way that AI assistants can quote directly. The business also receives a Technical score of 88 out of 100, showing that the site is secure and structured so search engines can read it without errors.
BizScoreAI scanned the website hermanspawnshop.com on August 22, 2026. Herman's Pawn Shop has a BizScore of 55 out of 100.
AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 8 of 25 points, Content Readiness 13 of 30 points, AI Trust Signals 13 of 20 points.
Website audit sub-scores (out of 100): On-Page 67, Technical 88, Performance 70, Content 73.
Strengths: 7 checks passed. AI Crawler Access, AI Content Blocking, Organization Schema, Q&A Content, Meta Description, About/Team Page, XML Sitemap.
Areas to improve: 11 checks. llms.txt (failed), FAQPage Schema (failed), Google Business Profile Link (failed), Third-Party Review Links (failed), Content Too Thin (failed), Speakable Schema (warning), LocalBusiness Schema (warning), Hyperlocal Targeting (warning), Local Multimedia (warning), Weak Heading Structure (warning), Author Signals (warning).
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