Run a free full auditHeartland Behavioral Health is a Psychiatrist in Bloomington, IL, located at 808 Eldorado Rd suite 100 a. The practice provides psychiatric and counseling services for individuals and families, utilizing new and classic, methodical approaches to mental health care. The clinical team includes Dr. Andrew J. Heritch, M.D., Carla Morris, MA, LCPCA, and Amanda Walner-Cutright, LCSW. Administrative support is provided by Charlotte, the office manager, and Sarah, the billing director. The practice holds a rating of 3.00 based on 2 reviews.
Heartland Behavioral Health offers individual and group therapeutic outpatient treatment programs. The concentration is on individual and family therapy and medication management. The practice encourages the involvement of family or friends to promote support for clients. Staff develop individualized treatment plans, or goals, specially coordinated with the clients or family’s needs. Services include Medication Therapy Management (MTM), a system used by doctors and pharmacists to ensure optimal therapeutic outcomes for prescription medications while limiting chances for abuse. The practice also offers Brain Paint Neurofeedback, a noninvasive alternative to medicine that aims to improve mood, confidence, focus, and performance. Counseling involves a collaborative process to help clients change thinking, feeling, and behaving patterns. The practice provides E.M.D.R (Eye Movement Desensitization and Reprocessing) therapy, an integrative psychotherapy approach. Heartland Behavioral Health accepts most major insurance plans, though rates are dependent on the individual provider and the type of service provided.
Heartland Behavioral Health serves clients in Central Illinois, including Peoria and Bloomington, IL. The practice maintains offices in both cities, with the Bloomington location situated at 808 S. Eldorado Road Suite 100-A and the Peoria office at 5005 N Glenn Park Place Rd.
Heartland Behavioral Health delivers psychiatric and counseling services to Bloomington residents through its multidisciplinary team and specialized treatment options.
The practice is situated on Eldorado Road suite 100 a in Bloomington, IL, about 0.1 miles from South Veterans Parkway and the Broadmoor neighborhood. It is also located near Little Kickapoo Creek and East Oakland Avenue, which are approximately 0.2 miles away.
BizScoreAI awarded the business a Content Quality score of 100 out of 100, meaning the website clearly answers customer questions and provides content that AI assistants can quote directly. The Technical score is 95 out of 100. Additionally, the business ranks number 3 of 6 Psychiatrist businesses that BizScoreAI has scored in Bloomington.
BizScoreAI scanned the website hbhbloomington.com on August 22, 2026. Heartland Behavioral Health has a BizScore of 65 out of 100.
AI visibility scan by category: AI Discovery 25 of 25 points, Structured Data 8 of 25 points, Content Readiness 16 of 30 points, AI Trust Signals 12 of 20 points.
Website audit sub-scores (out of 100): On-Page 74, Technical 95, Performance 84, Content 55.
Strengths: 9 checks passed. llms.txt, AI Crawler Access, AI Content Blocking, Organization Schema, LocalBusiness Schema, Q&A Content, Meta Description, About/Team Page, XML Sitemap.
Areas to improve: 9 checks. FAQPage Schema (failed), Google Business Profile Link (failed), Third-Party Review Links (failed), Content Too Thin (failed), Speakable Schema (warning), Hyperlocal Targeting (warning), Local Multimedia (warning), Weak Heading Structure (warning), Author Signals (warning).
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