Run a free full auditMadison Clinic Optometry is an optometrist in Rexburg, ID, located at 244 E Main St. The practice specializes in glasses and contact lenses for patients of all ages, with optometrists who have a combined experience of over 21 years. The clinic is open Monday through Thursday from 9:00 am to 5:00 pm, and on Fridays from 9:00 am to 1:00 pm. Patients can reach the office at 208-359-1880 to schedule appointments.
The practice was established in 2004 by Dr. Heiner and his sister, Dr. Sally Hacking, following their graduation from Pacific University College of Optometry. Dr. Heiner is a graduate of Madison High School and Ricks College, and he completed his optometry studies at Pacific University in Forest Grove. He resides in the area with his wife and five children, enjoying outdoor activities such as fishing, camping, and hiking. Dr. Sally Hacking graduated with honors from Pacific University in 2001, after attending Madison High School, Ricks College, and BYU. She emphasizes helping patients achieve happiness through solutions ranging from stylish eyewear to allergy eye drops, and she is a mother of six children. The staff is trained to provide state-of-the-art eye care with personal attention, focusing on maintaining healthy eyesight to improve quality of life.
The clinic holds a perfect 5.00 rating based on customer reviews, reflecting the positive experiences of those who have visited. This standing demonstrates the practice's commitment to patient satisfaction and professional care in the Rexburg community.
Madison Clinic Optometry combines over two decades of combined optometry experience with a personal touch, serving Rexburg with a focus on eye health and patient satisfaction.
Madison Clinic Optometry sits on E Main St in Rexburg, ID, about 0.2 miles from the Madison County Courthouse and Smith Park.
SEOScanPRO awards a Discoverability score of 75 out of 100, ensuring AI crawlers can find every page of the website so AI assistants can recommend the business. A Technical score of 70 out of 100 from SEOScanPRO confirms the site is secure and indexable, allowing search engines to read it without errors.
BizScoreAI scanned the website madisonclinicoptometry.com on July 2, 2026. Madison Clinic Optometry has a BizScore of 39 out of 100.
AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 3 of 30 points, AI Trust Signals 4 of 20 points.
Website audit sub-scores (out of 100): On-Page 49, Technical 70, Performance 70, Content 61.
Strengths: 3 checks passed. AI Crawler Access, AI Content Blocking, XML Sitemap.
Areas to improve: 13 checks. llms.txt (failed), Structured Data (failed), Google Business Profile Link (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Q&A Content (failed), Content Too Thin (failed), Meta Description (failed), Hyperlocal Targeting (warning), Local Multimedia (warning), Weak Heading Structure (warning), About/Team Page (warning), Author Signals (warning).
Browse: Businesses in Rexburg, ID · Optometrist in Idaho · Businesses in Idaho
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