64 / 100

BizScore

How we score
46
AI Visibility
—
AI Ready
—
AI Agent ReadinessNot audited yet
89
SEO Performance
—
Freshness
94
Google Rating
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Contact Information

Location

About Hawthorne Pet Den

Hawthorne Pet Den is a Pet Sitter in Pocatello, ID. The family‑owned facility provides overnight dog boarding, full‑day daycare, and professional grooming for dogs of every breed. Local families, professionals, students, travelers and other pet parents rely on the den’s breed‑inclusive policy, daily exercise breaks, and a transparent fee structure that never adds charges for medications or special diets. Operating since 2011, the business serves Pocatello and the broader Bannock County area and holds a 4.70‑star rating from its customers.

Founded by Michelle Herdt, Hawthorne Pet Den was built on the idea that pets deserve a social retreat rather than a kennel. The team groups dogs by energy level and personality, offering at least ten outdoor play or potty breaks each day and boarding whole families together to reduce anxiety. Safety measures include a locked front entrance, required up‑to‑date vaccinations (DHLPP, Rabies, Bordetella), on‑site refrigeration for special meals, and daily cleaning of blankets and bowls. The facility is open every day of the year from 6:30 a.m. to 6:30 p.m., providing consistent access for busy owners.

The den is located on Hawthorne Rd B, just a short walk from Residential Park (about 0.1 mile) and a few minutes from Gem Prep school (0.3 mile). It sits near the O’Leary Sublateral canal and the Williamson Lateral canal, both roughly 0.1-0.4 mile away, and is within a convenient 0.4 mile of Pine Ridge Mall, making it easy to reach from major local landmarks.

With its emphasis on honest, breed‑inclusive care, daily enrichment, and a family‑run atmosphere, Hawthorne Pet Den stands out as a dependable pet‑sitting choice for dog owners throughout Pocatello.

Score Summary

BizScoreAI scanned the website hpddogs.com on August 21, 2026. Hawthorne Pet Den has a BizScore of 64 out of 100.

  • AI Visibility46 out of 100
  • SEO89 out of 100
  • Google rating4.7 out of 5

AI visibility scan by category: AI Discovery 0 of 25 points, Structured Data 10 of 25 points, Content Readiness 24 of 30 points, AI Trust Signals 15 of 20 points.

Website audit sub-scores (out of 100): On-Page 93, Technical 93, Performance 92, Content 76.

Strengths: 9 checks passed. AI Content Blocking, FAQPage Schema, Google Business Profile Link, Local Multimedia, Q&A Content, AI-Parseable Headings, Meta Description, About/Team Page, XML Sitemap.

Areas to improve: 7 checks. llms.txt (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Organization Schema (warning), Speakable Schema (warning), Hyperlocal Targeting (warning), Author Signals (warning).

AI engine reads

Read by AI engines 4 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Hawthorne Pet Den

AI Visibility Score

How visible is this business to AI-powered search engines

46 /100
AI Discovery
0/100
Structured Data
40/100
Content Readiness
80/100
AI Trust Signals
75/100

Ways to improve this score

llms.txt Missing
LocalBusiness Schema
Organization Schema Missing
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

89 /100
On-Page
93/100
Technical
93/100
Performance
92/100
Content
76/100

Ways to improve this score

Improve Content

Local SEO Coverage

Directory presence and NAP consistency

— /100
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