Run a free full auditContact Information
-
Address
1638 S Blaine St
Moscow, ID -
Phone
(208) 882-2383 -
Website
nrs.com -
Facebook page
facebook.com/nrsweb
Location
About NRS
NRS is a sporting goods store in Moscow, Idaho. The company specializes in paddlesports gear and apparel, providing equipment for kayaking, rafting, SUP, fishing, camping, and whitewater activities. Their inventory includes raft supplies, boat equipment, and moisture-wicking clothing for men, women, and kids. The business maintains a 4.60 rating.
Founded in 1972 by Bill Parks, NRS has a 50-year history of supporting outdoor recreation. Originally started as a garage-based business, the company has grown into a leading manufacturer of paddlesports gear. NRS is a 100% employee-owned company, with nearly 100 employee-owners dedicated to quality and service. In addition to new products, they offer used gear and apparel as a budget-friendly option for adventurers.
The business is located on S Blaine St, near Indian Hills Park and Altures Park. It is situated a short distance from Paradise Creek and Troy Road.
NRS provides well-documented business information online and maintains a well-optimized website that is easily read by search engines.
With a long-standing legacy of excellence, NRS remains a premier destination for high-quality outdoor gear in Moscow.
Score Summary
BizScoreAI scanned the website nrs.com on August 10, 2026. NRS has a BizScore of 55 out of 100.
- AI Visibility34 out of 100
- SEO81 out of 100
- Google rating4.6 out of 5
AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 18 of 30 points, AI Trust Signals 15 of 20 points.
Website audit sub-scores (out of 100): On-Page 86, Technical 84, Performance 76, Content 79.
Strengths: 6 checks passed. AI Crawler Access, AI Content Blocking, AI-Parseable Headings, Meta Description, About/Team Page, XML Sitemap.
Areas to improve: 9 checks. llms.txt (failed), Structured Data (failed), Google Business Profile Link (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Q&A Content (failed), Hyperlocal Targeting (warning), Local Multimedia (warning), Author Signals (warning).
More Businesses in Moscow, Idaho
- Hair and Face SalonBizScore 83
- Lux AutoHause | Auto Repair ShopBizScore 78
- Treasure Valley Solutions of MoscowBizScore 78
- Lux AutoHause | Auto Repair Shop Moscow, IDBizScore 76
- Moscow TowingBizScore 72
- Gropp Heating Air & ElectricBizScore 70
- Hill House Senior LivingBizScore 70
- Moscow CleanersBizScore 70
- Moscow MovingBizScore 70
- Pointe Pest Control - Coeur d'AleneBizScore 68
Browse: Businesses in Moscow, ID · Sporting Goods Store in Idaho · Businesses in Idaho
AI engine reads
Read by AI engines 6 times in the last 30 days.
Counted from AI crawler and assistant visits to this page, identified by user agent.
See the full AI visibility report for this businessContact NRS
Ways to improve this score
Run a free full auditWe improve your AI Visibility, SEO, and Local SEO scores as far as your current website allows.
Boost This Listing
Get a gold badge, photo gallery, and more.