Idaho Falls Dermatology

Dermatologist Idaho Falls, ID
49 / 100

BizScore

How we score
34
AI Visibility
28
AI Ready
—
AI Agent ReadinessNot audited yet
66
SEO Performance
100
Freshness
60
Google Rating
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Contact Information

Location

About Idaho Falls Dermatology

Idaho Falls Dermatology is a dermatologist in Idaho Falls, ID, located at 2001 S Woodruff Ave Ste 12A. The practice provides medical, surgical, and cosmetic dermatology services to patients seeking treatment for skin, hair, and nail conditions. Services include the diagnosis and management of acne, eczema, and chronic rashes, as well as comprehensive full-body skin cancer screenings, biopsies, and surgical excisions for basal cell carcinoma, squamous cell carcinoma, and select melanomas. The clinic also offers expert surgical care including Mohs micrographic surgery and cyst removal, alongside cosmetic treatments such as Botox, Xeomin, Dysport, Sculptra, Microneeding, dermal fillers, and laser therapies. The business holds a rating of 3.00 based on 0 reviews.

The clinic operates under the name Idaho Dermatology and was founded with a mission to offer medical and cosmetic dermatological services to the people of Southeastern Idaho. Open as of 2024, the clinic is equipped with experienced doctors and staff to provide comprehensive treatments for any skin condition or improvement. The medical team includes Dr. Colby Bingham, a double board-certified dermatologist and Mohs surgeon who was born and raised in southeastern Idaho. Dr. Bingham completed his undergraduate studies at Utah State University, attended medical school at the University of Utah, and completed his residency at the University of Missouri. He specializes in skin cancer detection and treatment.

Dr. C. Paul Brooke is also a double board-certified dermatologist and Mohs surgeon. He graduated magna cum laude from Carroll College in Helena, Montana, and received his medical doctorate from the University of Colorado School of Medicine. Dr. Brooke served in the U.S. Army and the Veterans Administration as a board-certified internist before completing his dermatology fellowship at the University of Alabama. He has served in Idaho Falls for over 25 years. Jessica Barnes is a Physician Assistant who specializes in dermatology and aesthetics. She received her undergraduate degree from BYU-Idaho and attended PA school at Loma Linda University in Southern California. She ensures each patient feels heard, understood, and helped.

Idaho Falls Dermatology delivers specialized dermatologic care to the Idaho Falls community through its experienced medical team and comprehensive range of medical and cosmetic services.

The clinic is situated on S Woodruff Ave, approximately 0.1 miles from South Woodruff Avenue and 0.2 miles from East 17th Street.

BizScoreAI awarded the business a Schema and Structure score of 100 out of 100, which helps AI assistants and search engines clearly understand the services offered. The Performance score is 79 out of 100. The business ranks number 2 of 3 Dermatologist businesses that BizScoreAI has scored in Idaho Falls.

Score Summary

BizScoreAI scanned the website idahodermatology.com on August 10, 2026. Idaho Falls Dermatology has a BizScore of 49 out of 100. The website audit behind the SEO score ran on October 27, 2026.

  • AI Visibility34 out of 100
  • SEO66 out of 100
  • Google rating3.0 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 26 of 30 points, AI Trust Signals 7 of 20 points.

Website audit sub-scores (out of 100): On-Page 53, Technical 94, Performance 83, Content 35.

Strengths: 5 checks passed. AI Crawler Access, AI Content Blocking, Q&A Content, AI-Parseable Headings, About/Team Page.

Areas to improve: 10 checks. llms.txt (failed), Structured Data (failed), Google Business Profile Link (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Meta Description (failed), Hyperlocal Targeting (warning), Local Multimedia (warning), XML Sitemap (warning), Author Signals (warning).

AI engine reads

Read by AI engines 5 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Idaho Falls Dermatology

AI Visibility Score

How visible is this business to AI-powered search engines

34 /100
AI Discovery
40/100
Structured Data
0/100
Content Readiness
87/100
AI Trust Signals
35/100

Ways to improve this score

llms.txt Missing
Structured Data
Google Business Profile Link
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SEO Score

Technical SEO health and search engine optimization

66 /100
On-Page
53/100
Technical
94/100
Performance
83/100
Content
35/100

Ways to improve this score

Improve Content
Improve On-Page

Local SEO Coverage

Directory presence and NAP consistency

— /100
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