57 / 100

BizScore

How we score
21
AI Visibility
—
AI Ready
—
AI Agent ReadinessNot audited yet
84
SEO Performance
—
Freshness
94
Google Rating
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Contact Information

Location

About Coltrin Mortuary & Crematory

Coltrin Mortuary & Crematory is a funeral home in Idaho Falls, Idaho. Serving Idaho Falls and the surrounding areas, including Ammon, Iona, Ucon, and Bonneville County, the establishment provides complete funeral services, an on-site crematory, and pre-need arrangement planning. They offer traditional services, cremation options, and specialized veterans services, all while maintaining a 4.70 rating from 18 reviews.

The business has been a fixture in the community since 1938. Under the ownership of Paul Coltrin, the mortuary focuses on personalizing services to reflect the unique lives of those being honored through tributes, videos, and keepsakes. Their offerings include visitation arrangements, graveside services, and access to life celebrants. To assist families during difficult times, they provide grief support resources, such as a weekly grief message service, and offer tools like the Vital ICE life-saving app.

Located on 1st St, the funeral home is situated near the Meppen Canal and is a short drive from Falls Valley Elementary School and Sugar Mill Park.

Coltrin Mortuary & Crematory is known for providing compassionate guidance and personalized tributes that honor every individual's unique legacy. Their long-standing history and commitment to the East Idaho community make them a trusted provider for funeral and cremation services in Idaho Falls.

Score Summary

BizScoreAI scanned the website usatoday.com on August 10, 2026. Coltrin Mortuary & Crematory has a BizScore of 57 out of 100.

  • AI Visibility21 out of 100
  • SEO84 out of 100
  • Google rating4.7 out of 5

AI visibility scan by category: AI Discovery 0 of 25 points, Structured Data 0 of 25 points, Content Readiness 16 of 30 points, AI Trust Signals 10 of 20 points.

Website audit sub-scores (out of 100): On-Page 81, Technical 87, Performance 79, Content 89.

Strengths: 4 checks passed. AI Content Blocking, Q&A Content, Meta Description, About/Team Page.

Areas to improve: 13 checks. llms.txt (failed), AI Crawler Access (failed), FAQPage Schema (failed), Google Business Profile Link (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Organization Schema (warning), Speakable Schema (warning), Hyperlocal Targeting (warning), Local Multimedia (warning), Weak Heading Structure (warning), XML Sitemap (warning), Author Signals (warning).

AI engine reads

Read by AI engines 6 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Coltrin Mortuary & Crematory

AI Visibility Score

How visible is this business to AI-powered search engines

21 /100
AI Discovery
0/100
Structured Data
0/100
Content Readiness
53/100
AI Trust Signals
50/100

Ways to improve this score

llms.txt Missing
AI Crawler Access
FAQPage Schema Missing
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SEO Score

Technical SEO health and search engine optimization

84 /100
On-Page
81/100
Technical
87/100
Performance
79/100
Content
89/100

Ways to improve this score

Improve Performance

Local SEO Coverage

Directory presence and NAP consistency

— /100
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