48 / 100

BizScore

How we score
29
AI Visibility
35
AI Ready
—
AI Agent ReadinessNot audited yet
64
SEO Performance
40
Freshness
100
Google Rating
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Contact Information

Location

About Gem State Kennels

Gem State Kennels is a dog training business in Caldwell, ID, on US-20. Founded in 2015 by Seth Simpson, the kennel provides obedience training for all breeds, duck dog training for waterfowl and upland hunting, and breeding and training for game dogs. Simpson began training animals as a child, teaching his guinea pigs tricks at age 6 before moving on to wild pigs, cows, and the family dogs. At 18, he left his job to take on clients through Craigslist, and word of mouth has kept him busy in the years since.

The business grew from a lifelong passion for hunting with dogs and animal training. Simpson now focuses on advanced obedience, working closely with families to shape the companion they have in mind. In 2024, he purchased his dream kennel property and is expanding it to fit the needs of every dog in his care. The dogs are part of his home life, allowing him to stay involved with his family while running the business. His work has been featured by the Idaho Statesman, Recoil Web, and Idaho Wild. The kennel holds a 5.00 rating.

Gem State Kennels sits along US-20, about a third of a mile from the Idaho Medal of Honor Highway and roughly seven tenths of a mile from the Boise River. Eureka Canal runs about 1.1 miles away, and Elgin Street is approximately 1.5 miles from the property. Red Top Pond and the Farmers Cooperative Sebree Canal are both within about 1.7 miles.

With a perfect 5.00 rating and decades of hands-on experience behind it, Gem State Kennels serves dog owners in Caldwell and the wider Treasure Valley from its base on US-20.

Score Summary

BizScoreAI scanned the website gemstatekennels.com on August 10, 2026. Gem State Kennels has a BizScore of 48 out of 100. The website audit behind the SEO score ran on October 27, 2026.

  • AI Visibility29 out of 100
  • SEO64 out of 100
  • Google rating5.0 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 8 of 25 points, Content Readiness 5 of 30 points, AI Trust Signals 10 of 20 points.

Website audit sub-scores (out of 100): On-Page 42, Technical 86, Performance 99, Content 28.

Strengths: 5 checks passed. AI Crawler Access, AI Content Blocking, Organization Schema, About/Team Page, XML Sitemap.

Areas to improve: 13 checks. llms.txt (failed), FAQPage Schema (failed), Google Business Profile Link (failed), Third-Party Review Links (failed), Q&A Content (failed), Content Too Thin (failed), Meta Description (failed), Speakable Schema (warning), LocalBusiness Schema (warning), Hyperlocal Targeting (warning), Local Multimedia (warning), AI-Parseable Headings (warning), Author Signals (warning).

AI engine reads

Read by AI engines 5 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Gem State Kennels

AI Visibility Score

How visible is this business to AI-powered search engines

29 /100
AI Discovery
40/100
Structured Data
32/100
Content Readiness
17/100
AI Trust Signals
50/100

Ways to improve this score

llms.txt Missing
FAQPage Schema Missing
Google Business Profile Link
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

64 /100
On-Page
42/100
Technical
86/100
Performance
99/100
Content
28/100

Ways to improve this score

Improve Content
Improve On-Page

Local SEO Coverage

Directory presence and NAP consistency

— /100
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