55 / 100

BizScore

How we score
31
AI Visibility
23
AI Ready
—
AI Agent ReadinessNot audited yet
79
SEO Performance
80
Freshness
100
Google Rating
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Contact Information

Location

About LaunchIT MSP

LaunchIT MSP is an IT Support provider in Urbandale, IA, located at 3024 104th St. The company delivers managed services, network security, software development, and IT consulting to organizations seeking to streamline business processes and improve operational efficiency. Their approach involves detailed business analysis to design tailored solutions that address workflow pain points, reduce costs, and minimize errors. LaunchIT MSP serves clients with needs ranging from basic help desk support to comprehensive 24/7 proactive management, including co-managed IT arrangements that augment in-house teams. The business holds a 5.00 rating based on customer reviews, reflecting consistent positive feedback regarding their responsiveness, professionalism, and technical expertise.

The firm was founded over ten years ago by Iowa native Hiram Houghton, who serves as President and owner. LaunchIT MSP employs certified professionals, including Business Development Manager Ben Jensen, to provide hands-on experience and urgency to daily IT challenges. The team offers transparent, Midwest-based pricing for enterprise-level support, with options covering tools like Microsoft 365 and Google Workspace. Services include real-time monitoring, alerting, and ticketing to automate system maintenance, as well as the development of scalable software solutions, such as mobile applications for local organizations. The company emphasizes clear communication, providing technical information in accessible terms for non-tech-savvy clients.

LaunchIT MSP maintains a membership in the Urbandale Chamber, demonstrating local community involvement. The business operates with a focus on honesty regarding expectations and results, treating all clients with respect. Their managed IT support plans vary based on the size and complexity of a client's infrastructure, offering flexibility from business-hours help desk to continuous 24/7 monitoring. The team is described as proactive in helping clients maintain secure and efficient technology environments, often serving as liaisons with other vendors when necessary.

The company is recognized for its exceptional responsiveness, efficiency, and ability to deliver effective solutions under pressure. Customers highlight the team's expertise in both technical execution and client education, noting that LaunchIT MSP acts as a trusted local partner. The business stands out for its commitment to understanding client goals before designing solutions, ensuring that technology investments align with specific business objectives. This dedication to quality service and local engagement has earned it a perfect rating from those who have reviewed it.

LaunchIT MSP combines deep technical expertise with a personalized, client-first approach to help Urbandale businesses thrive in the digital age.

The business sits on 104th St in Urbandale, IA, about a fifth of a mile from the Farm Service Agency and a third of a mile from the 100th Street road. It is also located roughly half a mile from Douglas Avenue, a main road in the area.

BizScoreAI gives LaunchIT MSP a Technical score of 94 out of 100, ensuring the website is secure and readable by search engines without errors. The company also receives a Discoverability score of 75 out of 100, which allows AI crawlers to find every page so the business can be recommended by AI assistants.

Score Summary

BizScoreAI scanned the website launchitmsp.com on July 3, 2026. LaunchIT MSP has a BizScore of 55 out of 100. The website audit behind the SEO score ran on October 29, 2026.

  • AI Visibility31 out of 100
  • SEO79 out of 100
  • Google rating5.0 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 12 of 30 points, AI Trust Signals 17 of 20 points.

Website audit sub-scores (out of 100): On-Page 88, Technical 75, Performance 96, Content 55.

Strengths: 5 checks passed. AI Crawler Access, AI Content Blocking, Meta Description, About/Team Page, XML Sitemap.

Areas to improve: 12 checks. llms.txt (failed), FAQPage Schema (failed), Google Business Profile Link (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Q&A Content (failed), Organization Schema (warning), Speakable Schema (warning), Hyperlocal Targeting (warning), Local Multimedia (warning), AI-Parseable Headings (warning), Author Signals (warning).

AI engine reads

Read by AI engines 1 time in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact LaunchIT MSP

AI Visibility Score

How visible is this business to AI-powered search engines

31 /100
AI Discovery
40/100
Structured Data
0/100
Content Readiness
40/100
AI Trust Signals
85/100

Ways to improve this score

llms.txt Missing
FAQPage Schema Missing
Google Business Profile Link
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

79 /100
On-Page
88/100
Technical
75/100
Performance
96/100
Content
55/100

Ways to improve this score

Improve Content
Improve Technical

Local SEO Coverage

Directory presence and NAP consistency

— /100
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