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BizScore

32
AI Visibility
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69
SEO Performance
96
Google Rating

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Location

About Jaarsma Bakery

Jaarsma Bakery is a family-owned bakery in Pella, IA, specializing in authentic Dutch pastries and traditional baked goods made with recipes passed down through five generations. Located at 727 Franklin Street, the bakery offers a wide range of treats including Almond Banket, Dutch Letters, Butter Danishes, St. Nick Cookies, and Dutch Apple Bread, available for pickup, local delivery, or shipping across the United States. With a 4.80 rating and numerous positive reviews, customers consistently praise the exceptional taste, generous selection, and friendly service, noting that the variety of handmade goods is both overwhelming and delightful.

Founded in 1898 by Harmon Jaarsma, a Dutch immigrant, the bakery has been a cornerstone of Pella’s community for over a century. Originally operating with wood-fired brick ovens, the business was relocated to its current site on the town square in 1948 by Frank Jaarsma, son of the founder. After a devastating fire in 1973, the bakery was rebuilt on the same site by Frank’s sons, Howard and Ralph. Today, the legacy continues under the leadership of Harmon’s great-great-granddaughter Lisa and her husband Carl Larson, who uphold the original recipes while refining them for modern palates. The bakery remains deeply rooted in Dutch tradition, with seasonal specialties like Sinterklaas Day treats still made in the historic "S" shape.

Situated on Franklin Street, Jaarsma Bakery is just a short walk from several of Pella’s most iconic landmarks, including the Civil War Monument, Tulip Toren, and Central Park, all within a quarter mile. It is also near the Pella Post Office, Pella Opera House, and the Klokkenspel, making it a convenient stop for visitors exploring the heart of the historic town.

With a reputation built on generations of craftsmanship and authentic flavor, Jaarsma Bakery stands as one of Pella’s most beloved culinary destinations, known for its rich heritage, warm hospitality, and exceptional Dutch-inspired baked goods. Its enduring presence in the community reflects a commitment to tradition, quality, and the simple joy of a perfectly made pastry.

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AI Visibility Score

How visible is this business to AI-powered search engines

32 /100
AI Discovery
40/100
Structured Data
0/100
Content Readiness
33/100
AI Trust Signals
85/100

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67 /100
On-Page
63/100
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84/100
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67/100
Content
55/100

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Directory presence and NAP consistency

/100
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