Run a free full auditJaarsma Bakery is a bakery in Pella, IA, located at 727 Franklin St. It specializes in Dutch pastries and home-style baking, offering a full line of flaky pastries, tasty breads, irresistible cakes, and cookies. The bakery serves customers in Pella and Oskaloosa, with free pickup available in both cities and delivery options within the same areas.
Founded in 1898 by Harmon Jaarsma, an immigrant from Holland, the business has been passed down through five generations of the family. Harmon originally baked in a brick oven fired with wood, creating favorites like Dutch Letters, which were traditionally made only for Sinterklaas Day. In 1948, Harmon’s son Frank moved the bakery to its present location on Pella’s town square. After a fire in 1973 destroyed the original building, Frank’s sons Howard and Ralph rebuilt it on the same site. Today, the bakery is owned and operated by Harmon’s great-great-granddaughter Lisa and her husband Carl Larson, who continue to bake from scratch using strengthened and improved original recipes.
The bakery offers a wide variety of products, including Almond Banket, Almond Butter Cake, Dutch Letters, Puff Pillows, Butter Danishes, Dutch Apple Bread, and Speculaas. Customers can also purchase specialty collections such as the Royal Family Collection, the Absolutely Almond Collection, and the Traditionally Dutch Collection. Additional items include St. Nick Cookies, Macaroons, Currant Almond Bread, and various candles. The bakery ships items across the US.
Jaarsma Bakery holds a 4.80 rating based on customer reviews. The business is known for its incredible taste and the wide range of Dutch treats available daily, particularly during the famous Tulip Festival in early May.
Jaarsma Bakery continues to serve the Pella community with traditional Dutch baked goods made from scratch, maintaining the legacy established by Harmon Jaarsma over a century ago.
The bakery sits on Franklin Street, just steps from the Civil War Monument and Tulip Toren, with Central Park and the Pella Opera House a short walk away.
BizScoreAI gives Jaarsma Bakery a Technical score of 84 out of 100, which means the website is secure and easy for search engines to read without errors. The business also earns a Content Quality score of 75 out of 100, ensuring the site clearly answers customer questions so AI assistants can quote it directly.
BizScoreAI scanned the website jaarsmabakery.com on July 5, 2026. Jaarsma Bakery has a BizScore of 54 out of 100. The website audit behind the SEO score ran on October 29, 2026.
AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 10 of 30 points, AI Trust Signals 17 of 20 points.
Website audit sub-scores (out of 100): On-Page 80, Technical 80, Performance 71, Content 74.
Strengths: 6 checks passed. AI Crawler Access, AI Content Blocking, Local Multimedia, Meta Description, About/Team Page, XML Sitemap.
Areas to improve: 10 checks. llms.txt (failed), Structured Data (failed), Google Business Profile Link (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Content Too Thin (failed), Hyperlocal Targeting (warning), Q&A Content (warning), AI-Parseable Headings (warning), Author Signals (warning).
Browse: Businesses in Pella, IA · Businesses in Iowa
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