Wallace Family Funeral Home

Funeral Home Newton, IA
36 / 100

BizScore

How we score
15
AI Visibility
32
AI Ready
—
AI Agent ReadinessNot audited yet
54
SEO Performance
—
Freshness
86
Google Rating
AI Visibility Scores bySEOScanPRORun a free full audit

Contact Information

Location

About Wallace Family Funeral Home

Wallace Family Funeral Home is a Funeral Home in Newton, IA, located at 1115 E 19th St N. The business provides full-service funeral and cremation options, including personalized services and a wide range of choices to accommodate individual wishes and budgets. The facility houses the only on-site crematory in Jasper County, ensuring that loved ones remain in their care throughout the process. It holds a rating of 4.30 based on 19 reviews. The funeral home has served the Newton area for over 40 years, beginning when Arthur J. Wallace, Helen B. Wallace, Albert J. Wallace, and Fritzie Wallace purchased the Toland Funeral Home in July of 1963. Gary and Pat Wallace opened the current location in 1999, subsequently expanding the facility with a larger lobby, spacious visitation and social rooms, and the addition of an on-site crematory. The staff includes licensed professionals such as Brett, a funeral director and licensed insurance agent, and Travis, who graduated from the DMACC Mortuary Science program. The home also offers an on-site display room featuring caskets, vaults, urns, keepsakes, and jewelry from providers like Matthews Aurora Funeral Solutions and Watts Vault Company. Additional offerings include grief counseling referrals and an annual Candlelight Service of Remembrance held the first Sunday in December. The business maintains a solid reputation among the customers it has served, reflected in its consistent positive feedback and long-standing presence in the community. Wallace Family Funeral Home combines decades of local family ownership with comprehensive on-site cremation capabilities to serve the Newton community.

The funeral home sits on E 19th St N in Newton, IA, about a tenth of a mile from East 19th Street North. It is located near Berg Middle School, roughly four tenths of a mile away, and close to North 8th Avenue East at half a mile distance.

SEOScanPRO awarded the business a Technical score of 80 out of 100. This strong result means the website is technically sound, secure, and indexable so search engines can read it without errors.

Score Summary

BizScoreAI scanned the website wallacefamilyfuneralhome.com on July 7, 2026. Wallace Family Funeral Home has a BizScore of 36 out of 100. The website audit behind the SEO score ran on October 29, 2026.

  • AI Visibility15 out of 100
  • SEO54 out of 100
  • Google rating4.3 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 5 of 30 points, AI Trust Signals 4 of 20 points.

Website audit sub-scores (out of 100): On-Page 56, Technical 79, Performance 54, Content 26.

Strengths: 2 checks passed. AI Crawler Access, AI Content Blocking.

Areas to improve: 15 checks. llms.txt (failed), FAQPage Schema (failed), Google Business Profile Link (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Q&A Content (failed), Meta Description (failed), Organization Schema (warning), Speakable Schema (warning), Hyperlocal Targeting (warning), Local Multimedia (warning), Weak Heading Structure (warning), About/Team Page (warning), XML Sitemap (warning), Author Signals (warning).

AI engine reads

Read by AI engines 1 time in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Wallace Family Funeral Home

AI Visibility Score

How visible is this business to AI-powered search engines

15 /100
AI Discovery
40/100
Structured Data
0/100
Content Readiness
17/100
AI Trust Signals
20/100

Ways to improve this score

llms.txt Missing
FAQPage Schema Missing
Google Business Profile Link
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

54 /100
On-Page
56/100
Technical
79/100
Performance
54/100
Content
26/100

Ways to improve this score

Improve Content
Improve Performance
Improve On-Page

Local SEO Coverage

Directory presence and NAP consistency

— /100
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