Run a free full auditOptimae LifeServices is a Mental Health Counselor in Fort Madison, IA, located at 509 Ave F. The organization provides behavioral health, community-based, home health, rehabilitation, and residential services to individuals with mental health challenges, visible and invisible disabilities, and other barriers. Established in 1987 by founders John Kuster and Harvey Hensley in Fairfield, Iowa, it has grown from a two-person company to serve people living in more than 50 central, southeastern, northeastern, and south-central Iowa counties. The business holds a rating of 4.40 based on 11 reviews.
Optimae LifeServices is an Iowa-based, employee-owned entity with nearly 40 employee shareholders and more than 1,300 staff members. Its mission centers on empowering customers to live independently through compassionate, respectful, and innovative services. A distinctive feature of its approach is the creation of nine microbusinesses owned and operated by the organization, including Raccoon Forks Farms, which sells locally grown produce and free-range eggs, a bakery, a pizzeria, a bookstore, and a miniature golf course. These ventures provide supported employment paths for customers, alongside partnerships with local entities such as PAWS & More animal shelter and a Burger King franchise. The organization advocates for the rights of over 5,000 Iowans annually, striving to help people live and work as independently as possible through its motto: “At your side. On your side.”
The business is recognized for a solid reputation among the customers it has served. For nearly four decades, it has maintained a commitment to honesty, ethics, and respect, evolving from a single location in Jefferson County to a major regional provider. Its leadership philosophy emphasizes a “centerless” circle of organization that allows teams to make local decisions and collaborate across divisions, ensuring services remain nimble and responsive to community needs. This structure supports its goal of providing care that is “good enough for me or my loved ones,” fostering an environment where customers feel they belong just as they are.
Optimae LifeServices combines its deep roots in Iowa human services with a dedicated focus on mental health counseling and community integration. Its employee-owned model and supported employment programs offer a unique, person-centered approach to care for residents in Fort Madison and the surrounding region.
Optimae LifeServices is situated on Ave F in Fort Madison, about a tenth of a mile from Old Settlers Park and 6th Street. The office is also near the Cattermole Memorial Library and Jackson School, both roughly two tenths of a mile away.
BizScoreAI gives the business an Authority score of 100 out of 100, which shows who is behind the business as a trust signal for search engines. The Technical score is 94 out of 100.
BizScoreAI scanned the website optimaelifeservices.com on July 19, 2026. Optimae LifeServices has a BizScore of 54 out of 100. The website audit behind the SEO score ran on October 31, 2026.
AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 8 of 25 points, Content Readiness 15 of 30 points, AI Trust Signals 16 of 20 points.
Website audit sub-scores (out of 100): On-Page 65, Technical 96, Performance 80, Content 50.
Strengths: 6 checks passed. AI Crawler Access, AI Content Blocking, Organization Schema, About/Team Page, XML Sitemap, Author Signals.
Areas to improve: 11 checks. llms.txt (failed), FAQPage Schema (failed), Google Business Profile Link (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Speakable Schema (warning), Hyperlocal Targeting (warning), Local Multimedia (warning), Q&A Content (warning), AI-Parseable Headings (warning), Meta Description (warning).
Browse: Businesses in Fort Madison, IA · Mental Health Counselor in Iowa · Businesses in Iowa
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