West Financial Advisors of Des Moines

Financial Planner Des Moines, IA
58 / 100

BizScore

How we score
50
AI Visibility
30
AI Ready
—
AI Agent ReadinessNot audited yet
58
SEO Performance
—
Freshness
74
Google Rating
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Contact Information

Location

About West Financial Advisors of Des Moines

West Financial Advisors is a financial planner in Des Moines, Iowa. The firm is a fee-only wealth management practice that helps clients grow and protect their wealth through comprehensive personal financial planning tailored to each client, paired with a quantitative investment management approach. It serves individuals, couples, and business owners throughout Iowa and across the country, including influential women, active retirees, empty nesters, executives, business owners, and new parents. Clients typically come seeking a plan of action to get on track with their financial goals, help making decisions during life transitions such as the birth of a child, a job change, or retirement, and advice on complex matters like preparing income tax returns and making technical investment decisions.

The practice organizes its work around four service areas: Family and Home, Income and Investing, Career and Business, and Lifestyle and Legacy. Family and Home covers home affordability, debt and mortgage planning, college planning, life and disability insurance, health and Medicare, assisted living, and long-term care. Income and Investing includes investment management, tax minimization strategies, tax return preparation, cash flow planning, Social Security timing, pension options, sustainable portfolio draws, and required distributions. Career and Business addresses employer benefits, 401k and IRA rollovers, employer stock plans, deferred compensation, 401k plan management, retirement planning, business succession, and farm and real estate matters. Lifestyle and Legacy covers goal funding analysis, charitable gifting, estate planning, and wills and trusts.

The firm follows a four-step process - Discover, Plan, Grow, Protect - through which CERTIFIED FINANCIAL PLANNER practitioners translate client values into measurable goals, build a tailored strategy, and manage wealth as circumstances change. The team includes Laura West, CFP, AEP, RICP, CPA, Senior Advisor and Managing Partner; Brian West, CPA, CFA, Chief Investment Officer and Partner; advisors Emilee Derifield, CFP, and Abby Belvin, CFP; client service advisor Amy Deever; operations director and partner Jeanna Nation, CFP; trader and advisor Austin Harris; and tax manager Stephanie Roe.

The office sits on East Grand Avenue in the Des Moines East Village, about a tenth of a mile from Des Moines City Hall, the Iowa Division of Labor, and a public artwork and memorial nearby. East Locust Street runs roughly a tenth of a mile away.

West Financial Advisors holds a rating of 3.70.

Services:

  • Chronic Disease Management
  • Diagnostic Testing
  • Event Calendar Management
  • Internal Medicine Consultations
  • Local News Reporting
  • Lost/Found Listings
  • Patient Education
  • Preventive Care Services

Score Summary

BizScoreAI scanned the website westseattleblog.com on June 6, 2026. West Financial Advisors of Des Moines has a BizScore of 58 out of 100. The website audit behind the SEO score ran on October 25, 2026.

  • AI Visibility50 out of 100
  • SEO58 out of 100
  • Google rating3.7 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 24 of 30 points, AI Trust Signals 16 of 20 points.

Website audit sub-scores (out of 100): On-Page 76, Technical 53, Performance 65, Content 36.

Strengths: 5 checks passed. AI Crawler Access, AI Content Blocking, Q&A Content, About/Team Page, XML Sitemap.

Areas to improve: 5 checks. llms.txt (failed), Structured Data (failed), Weak Heading Structure (warning), Meta Description (warning), Author Signals (warning).

AI engine reads

Read by AI engines 2 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact West Financial Advisors of Des Moines

AI Visibility Score

How visible is this business to AI-powered search engines

50 /100
AI Discovery
40/100
Structured Data
0/100
Content Readiness
80/100
AI Trust Signals
80/100

Ways to improve this score

llms.txt Missing
Structured Data
Weak Heading Structure
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

58 /100
On-Page
76/100
Technical
53/100
Performance
65/100
Content
36/100

Ways to improve this score

Improve Content
Improve Technical
Improve Performance

Local SEO Coverage

Directory presence and NAP consistency

— /100
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