50 / 100

BizScore

How we score
24
AI Visibility
—
AI Ready
—
AI Agent ReadinessNot audited yet
75
SEO Performance
—
Freshness
86
Google Rating
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Contact Information

Location

About Lessing-Flynn

Lessing-Flynn is a marketing agency in Des Moines, IA, located at 220 SE 6th St #210. Founded in 1907, it is the longest-standing independently owned advertising agency in America. The firm specializes in solving complex brand challenges across various industries, ranging from agricultural manufacturers to technology providers. Lessing-Flynn helps challenger brands compete with larger competitors and assists established companies. The agency is recognized as a Top Workplace in Iowa and has fostered client relationships for more than a century. It holds a rating of 4.30 based on customer reviews.

The agency’s approach centers on strategy-driven, creative storytelling that simplifies complex topics and makes new ideas memorable. Lessing-Flynn has adapted to media changes over its 115-year history, being among the first in Iowa to advertise on radio and television, the first in the nation to use email, and the first to create a VR experience inside pig barns. The team includes leadership from the founding Flynn family, with President and CEO Tom Flynn representing the fourth generation. Executive Vice President and COO Jess Held joined the agency in 2008 after working for client Vermeer. The creative and digital teams feature experts with decades of experience in design, video production, media buying, and digital strategy.

Lessing-Flynn is known for its innovative and unconventional marketing tactics, such as providing helicopter rides at trade shows, delivering locked briefcases to hotel rooms, and converting a school bus into a branded mobile Wi-Fi training room. The agency offers services in video, animation, motion graphics, and digital experience design. Its leadership and staff bring diverse backgrounds, including experience in agricultural communications, graphic arts, and administrative operations.

The agency maintains a positive rating from the customers who have reviewed it, reflecting its long-standing reputation for creative and strategic solutions.

Lessing-Flynn brings over a century of independent advertising expertise to the Des Moines marketing landscape, combining historic longevity with innovative storytelling.

The agency sits on SE 6th Street, just steps from Southeast 6th Street and a short walk from East 6th Street and East Martin Luther King Junior Parkway. It is located near the Department of Public Safety Building and the Market District neighborhood.

BizScoreAI gave the business a Technical score of 92 out of 100, which means the website is technically sound and secure so search engines can read it without errors. The Authority score is 75 out of 100, showing who is behind the business as a trust signal for AI assistants and search engines. BizScoreAI also ranked the agency number 3 of 4 Marketing Agency businesses scored in Des Moines.

Score Summary

BizScoreAI scanned the website lessingflynn.com on July 3, 2026. Lessing-Flynn has a BizScore of 50 out of 100.

  • AI Visibility24 out of 100
  • SEO75 out of 100
  • Google rating4.3 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 11 of 30 points, AI Trust Signals 9 of 20 points.

Website audit sub-scores (out of 100): On-Page 64, Technical 92, Performance 79, Content 65.

Strengths: 3 checks passed. AI Crawler Access, AI Content Blocking, About/Team Page.

Areas to improve: 14 checks. llms.txt (failed), FAQPage Schema (failed), Google Business Profile Link (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Organization Schema (warning), Speakable Schema (warning), Hyperlocal Targeting (warning), Local Multimedia (warning), Q&A Content (warning), Weak Heading Structure (warning), Meta Description (warning), XML Sitemap (warning), Author Signals (warning).

More Marketing Agency in Des Moines, Iowa

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AI engine reads

Read by AI engines 2 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Lessing-Flynn

AI Visibility Score

How visible is this business to AI-powered search engines

24 /100
AI Discovery
40/100
Structured Data
0/100
Content Readiness
37/100
AI Trust Signals
45/100

Ways to improve this score

llms.txt Missing
FAQPage Schema Missing
Google Business Profile Link
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SEO Score

Technical SEO health and search engine optimization

75 /100
On-Page
64/100
Technical
92/100
Performance
79/100
Content
65/100

Ways to improve this score

Improve On-Page
Improve Content
Improve Performance

Local SEO Coverage

Directory presence and NAP consistency

— /100
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