Hamilton's Funeral Home of Des Moines

Funeral Home Des Moines, IA
48 / 100

BizScore

How we score
26
AI Visibility
12
AI Ready
—
AI Agent ReadinessNot audited yet
70
SEO Performance
—
Freshness
82
Google Rating
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Contact Information

Location

About Hamilton's Funeral Home of Des Moines

Hamilton's Funeral Home is a funeral home in Des Moines, IA, located at 605 Lyon St. The business serves families with immediate needs and those planning ahead, offering funeral services, cremation, and specialized pet services. It operates six locations across the Des Moines area, including sites in West Des Moines, Altoona, and Mitchellville, and maintains its own crematory. The home holds a rating of 4.10 based on 90 reviews.

Founded in 1913 by Lee Hamilton, who purchased the R.R. McBride Funeral Home, the business has grown into one of Iowa’s largest family-owned funeral homes. Lee Hamilton renamed the operation in 1925, and by 1940, partners Ira Moller and Ardis Peterson joined the firm. The company moved to its current Lyon Street location in 1969 and has been a member of the Better Business Bureau since 1940. The staff includes numerous funeral directors, advanced planning consultants, and family services coordinators who assist with every detail of the process.

Beyond traditional services, Hamilton's operates the Academy of Grief & Loss, which provides education, resources, and support for individuals, families, and communities. The Academy offers grief support in schools for students and staff, as well as a Pet Loss Support Group for those grieving the loss of animals. These groups meet regularly, with sessions available via Zoom, and cover topics such as coping with loss during holidays. The business also offers Living Tributes to honor those served and a selection of cremation jewelry designed to hold a portion of cremated remains.

The business is known for its steady record of repeat and referred customers and its positive rating from the customers who have reviewed it. This reputation reflects a long-standing commitment to serving the Des Moines community with compassion and high standards of service.

Hamilton's Funeral Home combines over a century of local history with comprehensive support services, providing essential care and grief resources to families in Des Moines and surrounding areas.

Hamilton's Funeral Home sits on Lyon Street in Des Moines, just steps from East 6th Street and Whitmer Park. It is also located about a tenth of a mile from the Iowa Genealogical Society and near East Grand Avenue and the John MacVicar Freeway.

BizScoreAI gives the website a Schema and Structure score of 100 out of 100, which helps AI assistants and search engines understand exactly what the business is and what it offers. The site also earns a Technical score of 84 out of 100, ensuring it is secure and indexable so search engines can read it without errors.

Score Summary

BizScoreAI scanned the website hamiltonsfuneralhome.com on August 27, 2026. Hamilton's Funeral Home of Des Moines has a BizScore of 48 out of 100. The website audit behind the SEO score ran on October 25, 2026.

  • AI Visibility26 out of 100
  • SEO70 out of 100
  • Google rating4.1 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 16 of 30 points, AI Trust Signals 6 of 20 points.

Website audit sub-scores (out of 100): On-Page 88, Technical 64, Performance 84, Content 45.

Strengths: 4 checks passed. AI Crawler Access, AI Content Blocking, AI-Parseable Headings, Meta Description.

Areas to improve: 11 checks. llms.txt (failed), Structured Data (failed), Google Business Profile Link (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Q&A Content (failed), Hyperlocal Targeting (warning), Local Multimedia (warning), About/Team Page (warning), XML Sitemap (warning), Author Signals (warning).

AI engine reads

Read by AI engines 5 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Hamilton's Funeral Home of Des Moines

AI Visibility Score

How visible is this business to AI-powered search engines

26 /100
AI Discovery
40/100
Structured Data
0/100
Content Readiness
53/100
AI Trust Signals
30/100

Ways to improve this score

llms.txt Missing
Structured Data
Google Business Profile Link
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SEO Score

Technical SEO health and search engine optimization

70 /100
On-Page
88/100
Technical
64/100
Performance
84/100
Content
45/100

Ways to improve this score

Improve Content
Improve Technical

Local SEO Coverage

Directory presence and NAP consistency

— /100
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