55 / 100

BizScore

How we score
29
AI Visibility
50
AI Ready
—
AI Agent ReadinessNot audited yet
86
SEO Performance
80
Freshness
94
Google Rating
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Contact Information

Location

About Des Moines Eye Care

Des Moines Eye Care is an optometrist in Des Moines, Iowa. The practice provides personalized eye care services, including comprehensive eye exams, contact lens fittings, and children’s vision care. They specialize in advanced treatments for conditions such as glaucoma and dry eye, while also offering a curated selection of designer eyewear, including blue-light filtering computer glasses.

The practice has a long history in the region, tracing back to 1976 when Dr. John Kruger established the practice. Over the decades, the practice expanded through various acquisitions and the addition of specialists like Dr. Michael Kruger and Dr. Matthew Donner. Today, the team utilizes advanced optometric technology, such as Optomap ultra-widefield retinal imaging, to ensure accurate diagnoses and patient comfort. In addition to clinical services, the office provides eyeglass fittings and offers CareCredit as a financing option for patients.

Located on Grand Ave, the office is situated near the Fairground and is a short drive from Smouse School and Easton Basin Park.

Des Moines Eye Care is recognized for its professional and warm approach, with a reputation for being thorough and attentive to patient concerns. The practice is known for its commitment to personalized care, ensuring that every patient receives a customized treatment plan tailored to their specific vision needs.

For those seeking dedicated eye health professionals, Des Moines Eye Care provides exceptional optometric services to the Des Moines community.

Score Summary

BizScoreAI scanned the website desmoineseyecare.com on July 17, 2026. Des Moines Eye Care has a BizScore of 55 out of 100. The website audit behind the SEO score ran on October 30, 2026.

  • AI Visibility29 out of 100
  • SEO86 out of 100
  • Google rating4.7 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 12 of 30 points, AI Trust Signals 11 of 20 points.

Website audit sub-scores (out of 100): On-Page 83, Technical 100, Performance 94, Content 65.

Strengths: 6 checks passed. AI Crawler Access, AI Content Blocking, Hyperlocal Targeting, AI-Parseable Headings, Meta Description, XML Sitemap.

Areas to improve: 11 checks. llms.txt (failed), FAQPage Schema (failed), Google Business Profile Link (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Q&A Content (failed), Organization Schema (warning), Speakable Schema (warning), Local Multimedia (warning), About/Team Page (warning), Author Signals (warning).

AI engine reads

Read by AI engines 3 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Des Moines Eye Care

AI Visibility Score

How visible is this business to AI-powered search engines

29 /100
AI Discovery
40/100
Structured Data
0/100
Content Readiness
40/100
AI Trust Signals
55/100

Ways to improve this score

llms.txt Missing
FAQPage Schema Missing
Google Business Profile Link
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

86 /100
On-Page
83/100
Technical
100/100
Performance
94/100
Content
65/100

Ways to improve this score

Improve Content

Local SEO Coverage

Directory presence and NAP consistency

— /100
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