53 / 100

BizScore

How we score
33
AI Visibility
25
AI Ready
—
AI Agent ReadinessNot audited yet
72
SEO Performance
100
Freshness
88
Google Rating
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Contact Information

Location

About Border States of Ames

Border States is an electrician service provider in Ames, Iowa, serving the construction, industrial, and utility markets with a focus on reliability and long-term partnership. The company offers tailored electrical solutions, including project planning, supply chain support, and technical expertise for transformer and electric vehicle charging infrastructure. With over 70 years of experience, Border States has built a reputation for problem-solving and consistent delivery across complex projects. Serving customers throughout central Iowa, the business maintains a strong local presence and holds a 4.40 rating based on customer reviews.

Border States operates as a 100% employee-owned company, a model that fosters accountability and deep commitment to clients. Founded in 1952 by two entrepreneurs serving the electric utility industry, the company expanded into construction and industrial markets, growing through strategic acquisitions and branch development. Today, its team includes experts across multiple industries, enabling flexible and customized support. The company emphasizes partnership, offering services such as back-office integration, e-commerce and mobile access, BIM modeling, and supply chain optimization to help clients operate efficiently and adapt to market changes.

Located at 425 S Bell Ave in Ames, the business sits about 0.3 miles from East Lincoln Way and 0.4 miles from South Dayton Avenue. It is approximately 0.7 miles from DMACC Career Academy and 0.9 miles from the John V. Atanasoff and Clifford E. Berry Memorial Bridge. The South Skunk River lies about 1.5 miles to the south, marking a key natural feature nearby.

Border States stands out for its deep industry knowledge, employee ownership, and consistent support across project lifecycles. The company is recognized for its well-documented online presence and a website optimized for clarity and search engine accessibility, reflecting a commitment to transparency and customer service. These strengths reinforce its standing as a trusted partner in the region’s infrastructure and construction sectors.

As a cornerstone of Ames’ industrial and utility services, Border States combines decades of expertise with a modern, responsive approach, ensuring that critical electrical work is completed with precision and reliability.

Score Summary

BizScoreAI scanned the website solutions.borderstates.com on July 15, 2026. Border States of Ames has a BizScore of 53 out of 100. The website audit behind the SEO score ran on October 30, 2026.

  • AI Visibility33 out of 100
  • SEO72 out of 100
  • Google rating4.4 out of 5

AI visibility scan by category: AI Discovery 0 of 25 points, Structured Data 8 of 25 points, Content Readiness 19 of 30 points, AI Trust Signals 10 of 20 points.

Website audit sub-scores (out of 100): On-Page 83, Technical 93, Performance 64, Content 48.

Strengths: 6 checks passed. AI Content Blocking, Organization Schema, Hyperlocal Targeting, Q&A Content, Meta Description, XML Sitemap.

Areas to improve: 10 checks. llms.txt (failed), FAQPage Schema (failed), Google Business Profile Link (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Speakable Schema (warning), Local Multimedia (warning), AI-Parseable Headings (warning), About/Team Page (warning), Author Signals (warning).

AI engine reads

Read by AI engines 1 time in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Border States of Ames

AI Visibility Score

How visible is this business to AI-powered search engines

33 /100
AI Discovery
0/100
Structured Data
32/100
Content Readiness
63/100
AI Trust Signals
50/100

Ways to improve this score

llms.txt Missing
FAQPage Schema Missing
Google Business Profile Link
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

72 /100
On-Page
83/100
Technical
93/100
Performance
64/100
Content
48/100

Ways to improve this score

Improve Content
Improve Performance

Local SEO Coverage

Directory presence and NAP consistency

— /100
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