Hilltop Wealth Advisors is a financial planner in Chapel Hill, NC, located at 6340 Quadrangle Dr #100. The firm provides financial planning and investment management services for individuals and families. As a Registered Investment Advisor regulated by the Securities and Exchange Commission, the firm operates as a fee-only fiduciary, receiving compensation solely from advisory and financial planning fees.
The firm offers an integrated approach to wealth management, focusing on objectives, values, legacy goals, and tax planning needs. Services include retirement and wealth strategies through an Executive Advantage program designed for executives at organizations such as Cisco, Duke Energy, Duke Health, Duke University, Google, GSK, IBM, IQVIA, and SAS. This program covers 401k plans, investment management, and tax minimization. The team works directly with a network of professionals, including accountants, estate attorneys, retirement plan administrators, lenders, insurance agents, and business advisors.
The advisory team consists of Ben Yeager, CEO and Partner; Rusty Eriksen, President and Partner; Chris Hostetler, Partner; David Wise, Partner; Brittany Brinckerhoff, Partner and Lead Advisor; Alex Rankin, Financial Advisor; Stephen Neubig, Financial Advisor; and Sofia Pina, Associate Advisor. The firm holds a 5.00 rating based on customer reviews.
BizScoreAI awarded Hilltop Wealth Advisors a technical score of 90 out of 100, ensuring the website is secure and indexable so search engines can read it without errors. The firm also achieved a discoverability score of 75 out of 100, confirming that AI crawlers are allowed access to every page of the site to enable potential recommendations by AI assistants.
BizScoreAI scanned the website hilltopwealthadvisors.com on July 28, 2026. Hilltop Wealth Advisors has a BizScore of 48 out of 100.
AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 10 of 30 points, AI Trust Signals 12 of 20 points.
Website audit sub-scores (out of 100): On-Page 65, Technical 90, Performance 64, Content 43.
Strengths: 4 checks passed. AI Crawler Access, AI Content Blocking, About/Team Page, XML Sitemap.
Areas to improve: 13 checks. llms.txt (failed), FAQPage Schema (failed), Google Business Profile Link (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Q&A Content (failed), Organization Schema (warning), Speakable Schema (warning), Hyperlocal Targeting (warning), Local Multimedia (warning), Weak Heading Structure (warning), Meta Description (warning), Author Signals (warning).