External Design

External Design is a web designer in Kaneohe, HI, located at 44-127 Bayview Haven Pl. The firm provides technical and creative development services, including web design, managed WordPress hosting, editing, and user-experience and user-interface development. It has offered these services for more than 30 years.

The company focuses on brand-sensitive, audience-attuned web development, emphasizing communication over ornamentation. It handles routine WordPress updates, essential search-engine optimization, and low-friction support as a trusted advocate for its clients. External Design also develops custom web-based applications tailored to specific needs, avoiding the overhead of larger multi-purpose systems. The firm consults with clients and their staff to design applications and development milestones, looking for opportunities to improve workflow and conversions. For hosting, it offers a "Hands-free Pro" plan that includes high-performance web servers, routine maintenance of WordPress and related software, and daily full-site backups. Clients can edit and create their own website content or have others do so. The firm also handles routine WordPress updates for sites hosted elsewhere, typically at the same price as its hosting service.

The business works with a diverse range of clients, including ballet and Broadway dance companies, law offices, glass artists, software and firmware firms, information resources providers, commercial and residential contractors, e-commerce businesses, and non-profit associations. It approaches web creativity by testing how far WordPress can be bent to the creative will without losing its benefits, recognizing that while tools like WordPress make it easier for non-coding developers to create websites, they also enforce tradeoffs with pre-determined elements like boxes, blocks, and grids.

External Design stands out in Kaneohe for its long-standing focus on humane interfaces and its ability to balance the convenience of WordPress with unique, creative user experiences.