49 / 100

BizScore

How we score
30
AI Visibility
—
AI Agent ReadinessNot audited yet
72
SEO Performance
70
Google Rating
—
Freshness
—
AI Ready

Contact Information

Location

About Heywood Primary Care

Heywood Primary Care is a Doctor in Gardner, MA, located at 266 Main St. The practice provides family medicine services and is staffed by Aparna Panja, MD, Leanne Belcher, NP, Tina Vo, NP, Erica Lasorsa, PA-C, and Kristin Gingras, NP. The clinic operates Monday through Friday from 8:00 am to 5:00 pm and can be reached at 978-630-5030 or 978-630-5033. It holds a rating of 3.50 based on zero reviews.

The facility is part of Heywood Hospital, which provides support services such as case management, multi-cultural services, interpreter services, social services, and assistance with accessing health insurance. Heywood Hospital offers medical, surgical, telemetry, and intensive care services through the Watkins Center for Emergency and Acute Care. This center includes a 19-bed telemetry and medical surgical floor, a 6-bed Robinson-Broadhurst ICU, and a 25-bed medical surgical floor with 8 telemetry beds for patients recovering from joint replacements and invasive surgeries.

Heywood Hospital emphasizes patient and family centered care with a multidisciplinary team including hospitalists, registered nurses, certified nursing assistants, social services, care coordinators, dieticians, physical therapists, and speech therapists. The hospital provides addiction medicine services with medication-assisted treatment for opioid, alcohol, and other substance use disorders, coordinated by Maireni Cruz, MD, FACP, and Katherine Fitzgerald, DO. Additional specialized services include anesthesiology provided by Andrew J. Cocchiarella, MD, Rebecca Zanconato, MD, Christopher Barnes, CRNA, MS, Efran Candelaria, CRNA, Matthew Clifford, CRNA, and Anthony Craig, CRNA, MS. Audiology services are available Monday through Thursday from 8:00 am to 6:00 pm and Fridays from 8:00 am to 2:00 pm. Behavioral health services treat patients and families as an integrated system. Oncology and hematology care includes chemotherapy, laboratory procedures, and social work support for discharge planning.

Heywood Primary Care delivers family medicine care to the Gardner community with a team of dedicated physicians and nurse practitioners.

BizScoreAI gives the website a performance score of 79 out of 100, which measures how quickly the site loads to keep visitors engaged and aid search engine rankings. The discoverability score is 75 out of 100, confirming that AI crawlers can access every page as a necessary step for AI assistants to recommend the practice. BizScoreAI ranks the business number 1 of 5 Doctor businesses scored in Gardner.

Score Summary

BizScoreAI scanned the website heywood.org on September 23, 2026. Heywood Primary Care has a BizScore of 49 out of 100.

  • AI Visibility30 out of 100
  • SEO72 out of 100
  • Google rating3.5 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 5 of 30 points, AI Trust Signals 13 of 20 points.

Website audit sub-scores (out of 100): On-Page 56, Technical 69, Performance 79, Content 68.

Strengths: 6 checks passed. AI Crawler Access, AI Content Blocking, Google Business Profile Link, Hyperlocal Targeting, About/Team Page, XML Sitemap.

Areas to improve: 9 checks. llms.txt (failed), Structured Data (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Q&A Content (failed), Meta Description (failed), Local Multimedia (warning), Weak Heading Structure (warning), Author Signals (warning).

Contact Heywood Primary Care

AI Visibility Score

How visible is this business to AI-powered search engines

30 /100
AI Discovery
40/100
Structured Data
0/100
Content Readiness
17/100
AI Trust Signals
65/100

Ways to improve this score

llms.txt Missing
Structured Data
LocalBusiness Schema
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SEO Score

Technical SEO health and search engine optimization

68 /100
On-Page
56/100
Technical
69/100
Performance
79/100
Content
68/100

Ways to improve this score

Improve On-Page
Improve Content
Improve Technical

Local SEO Coverage

Directory presence and NAP consistency

— /100
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