Run a free full auditHairstory is a Hair Salon in Brandon, MS, located at 118 Service Dr # 7. The business provides hair care services using its proprietary New Wash line, a detergent-free cleansing and conditioning cream designed to replace traditional shampoos, conditioners, and detanglers. The salon serves clients with all hair types, offering specific formulations including New Wash Original for general use, New Wash Rich for thick, coarse, and curly hair, New Wash Deep Clean for oily and fine hair, and New Wash Original Purple for blonde, gray, silver, and platinum tones. They also offer Pre-Wash, a scalp-purifying rinse that uses micellar technology to remove buildup before washing, and Primer. The salon holds a perfect 5.00 rating based on customer reviews.
Hairstory’s approach centers on breaking the cycle of stripping hair with harsh detergents and over-moisturizing with conditioners. Their detergent-free formulas utilize naturally derived ingredients such as jojoba oil, sunflower seed oil, evening primrose oil, and aloe vera leaf juice to cleanse the scalp and hair while preserving natural oils. This method aims to balance natural oil production, prevent dryness, and enhance natural texture, volume, and curls. The products are designed to work in one step, simplifying the routine by combining cleansing and conditioning. The salon encourages a specific application method involving applying the product to wet hair, adding water to create a milky consistency, massaging with a scalp brush, letting it sit for two to three minutes, and rinsing thoroughly. They offer a 21-day satisfaction guarantee, stating that if customers are not satisfied, they will receive a refund.
The salon’s standing is defined by its strong customer satisfaction, reflected in its 5.00 rating. Clients have reported that the products leave hair softer, smoother, and shinier after a single use, while also improving scalp health and reducing frizz. The business is known for its commitment to transparency and non-toxic ingredients, avoiding damaging detergents found in traditional shampoos. By offering a range of specialized products for different hair needs, including fragrance-free options and toning formulas for light hair, Hairstory provides a comprehensive solution for maintaining healthy hair without compromise.
Hairstory combines its specialized detergent-free hair care products with professional service to deliver healthier hair for clients in Brandon, MS.
Hairstory is located on Service Dr in Brandon, MS, just steps from the Rankin First/Rankin Chamber and a short distance from Trustcare Kids.
The business holds a Discoverability score of 100 out of 100 measured by SEOScanPRO, which ensures AI crawlers can find every page of the website so AI assistants can recommend the salon. It also achieves a Technical score of 100 out of 100 measured by SEOScanPRO, confirming the site is secure and indexable for search engines. Additionally, BizScoreAI ranks the business number 1 of 5 Hair Salon businesses it has scored in Brandon.
BizScoreAI scanned the website hairstory.com on July 21, 2026. Hairstory has a BizScore of 67 out of 100. The website audit behind the SEO score ran on October 31, 2026.
AI visibility scan by category: AI Discovery 25 of 25 points, Structured Data 0 of 25 points, Content Readiness 21 of 30 points, AI Trust Signals 13 of 20 points.
Website audit sub-scores (out of 100): On-Page 80, Technical 100, Performance 83, Content 93.
Strengths: 7 checks passed. llms.txt, AI Crawler Access, AI Content Blocking, LocalBusiness Schema, Q&A Content, About/Team Page, XML Sitemap.
Areas to improve: 10 checks. FAQPage Schema (failed), Google Business Profile Link (failed), Third-Party Review Links (failed), Organization Schema (warning), Speakable Schema (warning), Hyperlocal Targeting (warning), Local Multimedia (warning), AI-Parseable Headings (warning), Meta Description (warning), Author Signals (warning).